What a crowdsourced feature film can teach destinations about user-generated content

10 October 2016 was an ordinary day in India. Until now. 

The day, free from religious ceremonies, political upheaval or dramatic weather events has now been immortalised in the crowdsourced feature film documentary India In A Day, chronicling 24 hours in the country.

The blurb reads:

India in a Day is a new form of non-fiction filmmaking that uses footage shot by millions of people in India on one single day to assemble a lyrical portrait of modern India.

Introduction: What is Crowdsourcing Video and How Does it Work?

 

Crowdsourcing is an online method of outsourcing tasks to a large group of people. This article will explore the different ways that crowdsourcing video works and how it can be beneficial for the user.

Crowdsourcing video has become a popular way to get projects done in a more efficient manner. It has also proven to be beneficial for companies looking for cost-effective ways to create videos on various topics.

 

A crowdsourced feature film that changed everything

What is unique about the movie is that all the footage was filmed by ordinary Indians, on their smartphones. The crowdsourced feature film released this month is the world’s largest crowdsourced film project. 

It is also different in its distribution. rather than partner with a major movie studio with cinema distribution, the film’s distributor is Google India. The search engine helped to crowdsource the contributors, too.

Over 16,000 individual clips, ranging from two seconds to over an hour, were submitted and sifted through by a production team of 15. Toronto-based filmmaker Richie Mehta (Amal, 2007 and Siddharth, 2013) did have the heavyweight backing of Ridley Scott, who had pioneered the crowdsourced film concept in 2010 with a global effort, World-in-a-day.

But in the six years between the films (there have been versions made in Japan, the UK and elsewhere), the quantity of clips has risen tenfold. Mehta and his team had over 350 hours of raw footage to chose from to assemble the 86-minute final feature. 

The difference is the emergence of smartphones. Almost two billion people around the world have a high-definition camera with them at all times. 

 

India In A Day: India’s first crowdsourced feature film (Teaser)

The power of crowdsourcing

The power of this crowdsourcing potential is enormous for destination marketing. Some 74% of destination Google searches result in no video content. Although national tourism boards and larger subnational tourism boards have highly developed and well-funded video campaigns, smaller destinations struggle. 

This is where, we hope, Ciné Souk comes in. We’ve created travel-specific video blog series for amateur filmmakers to shoot, making it easier to follow the brief. We couple this with a simple commissioning structure that makes it easier for destinations to source video bloggers. 

As Indian In A Day proves, great things can come from the collective efforts of everyone. Tourism can harness the power of the one billion global travellers by asking them to film as they go. 

 

Why Should You Crowdsource your Next Marketing Campaign?

 

Crowdsourcing is a method of sourcing that is used to get input or ideas from people outside the company. It is an innovative way to get fresh perspectives and new ideas for your marketing campaigns.

Crowdsourcing can be used to generate ideas for social media campaigns, content, and even advertising. It can be a great way to tap into the creativity of people who are not directly affiliated with your company.

 

Building Your Business with Crowdsourcing Videos

Crowdsourcing videos are a great way to get a lot of content created quickly and for a low cost. This is because the videos can be created by people from all around the world, which means that you don’t need to hire someone in your own country or pay high rates for freelancers.

This article will show you how to use crowdsourcing videos to build your business and what benefits it can bring you.