If a picture is worth a thousand words, then video is worth a million.
Few aspects of marketing are as obvious a home for video as travel. In fact, travel is made for video. No other medium can relay the sights, sounds and sense of a place better than video.
Yet, amazingly, some 74% of destination travel searches result in no video content. Destination marketing has been slow to follow other consumer goods in building its video library. This is particularly true for smaller tourism boards, where professional video production can be prohibitively expensive.
There are five compelling reasons why tourism boards need video blogs:
1. It’s a Digital World
The late 20th century witnessed the beginning of what is now referred to as the Digital Revolution. This refers to the shift from mechanical technology to electronic technology. Today, most of the businesses we conduct or majority of our interactions with others take place online. For success in any venture, it is paramount that the person and the organisation can mould itself according to the changing times.
Travel blogs and tourism boards are no different. They too need to jump onto the online bandwagon, if they don’t want to miss the express train to success and acclaim.
2. The Message is Conveyed Faster
Another major change in the mindset of people in today’s world has been the need for efficiency. People understand that time is money and so they want the right information and they want it fast. You can no longer expect a person to go through a myriad of information to find what they need when a quick search on a search engine like Google would yield quicker and more accurate results.
3. Video Brings Destinations to Life
Video blogs help create a dynamic presence for the destination you are trying to promote for tourism. There is no shortage of places in the world that are definitely worth a visit. Many places hold attractions that are both man-made or natural. But to get the word across about these places, the potential tourist needs to be able to see the place in action. That’s something only a video blog can offer. A text-based blog, supported by pictures, can’t capture the aura or energy of a place that make it unique.
4. Anyone Can Do it
With new technology being released on almost a daily basis, creating spectacular videos is now easier than ever. With a focus on user friendliness, latest equipment such as high end video cameras and software, vloggers can use software like Camtasia and ScreenFlow to edit those videos, now make it possible for anyone to create a perfect video.
Templated travel video blog production from companies like Ciné Souk, make it possible for anyone to shoot simple, easy travel videos on their phones. They open up their network of amateur film makers to tourism boards so that any destination can access a vast network of crowdsourced content.
5. Easily Sharable Content
Thanks to websites like YouTube and Vimeo, it is now easier than ever to share the videos you create. So, it is much easier to advertise the best tourist locations. With the ability to integrate YouTube videos in blog posts and on other social media platforms, you get to reach the maximum number of viewers. These viewers will ultimately end up becoming tourists in those destinations.
Keeping these factors in mind, it is safe to assume that as compared to regular text based blog posts, a short video clip that conveys the same information would have a greater number of views. And, that these videos would leave a much more lasting impression on the viewer.