cropped-Vloggi_main-logo.png
  • Home
  • Blog
  • About
  • FAQs
  • Templates
Menu
  • Home
  • Blog
  • About
  • FAQs
  • Templates
Login
Free Trial

How we almost rebranded as “CoVid”? in January

Author Justin Wastnage
Date April 18, 2020
Read more about Founder's Blog
Tags Business coronavirus covid marketing startup

Had it not been for a cable supplier in Arizona, who already had the domain name covid.com, then Vloggi may right now be trying to undo a disastrous rebranding exercise. 

You see, back in January, before the novel coronavirus was a thing outside China, we were tossing around ideas on how to encapsulate our technology of collaborative video production. We kicked around CollabVid, VidCollab and Videco before settling on CoVid for a tagline. It had it all, or so we thought. 

Luckily for us, the new coronavirus soon had a name and we soon shelved the tagline. Then the lockdown happened our lead engineer Jeremy went into full coding frenzy and used the confinement to rebuild and refactor the entire platform. Work we had planned to do anyway before we could relaunch with a robust, scaleable version of our platform. 

I used the time, meanwhile, to go back to customer interviews. Although the initial need for crowdsourced user generated video came from the travel and tourism industries, right now not a whole lot of people are travelling. 

So we needed to pivot our sales and marketing activities. One thing that came back time and time again as we talked to more and more potential customers in different sectors was how hard it was to make multi-person video stories. Vloggi makes that simple, so we settled on Easy Group Videos as our new tagline. 

We also realised that traditional video production is no longer possible due to social distancing. Film crews can't fly and can't really work in teams. So location shoots are out. We call our platform video production in the times of social distancing. 

One of the more interesting discussions we had was with the media agency of a major Australian supermarket. Their entire television commercial forward calendar was junked, for being too salesy at this time. They wanted authentic videos shot by the customers in their local stores. Stay tuned for more news on that. 

Universities too contacted us to get community content filmed and produced by their students. 

So we put community call-outs at the heart of the new user experience. We are still ironing out some bugs in our new site, but soon we're going to re-launch Vloggi as the easiest way to create video stories as a group. 

But it won't be called CoVid!

No alt text provided for this image

#coronavirus #covid #marketing #video

 

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Related Post

Experiential marketing and participatory video

Four ways to harness powerful participatory videos in experiential marketing in 2021

New Vloggi logo board

Vloggi user-generated video platform releases new branding and logo

Tarryn Myburgh and David Taylor-Smith of Vloggi

Press release: Vloggi strengthens team, secures strategic video investor

1 2 … 14

Keep up to date

Subscribe to the Vloggi newsletter to get video campaign marketing tips, product updates and news.

ABOUT US
  • Privacy Policy
  • Terms and Conditions
  • Media releases
  • Investor information
  • Media coverage
Menu
  • Privacy Policy
  • Terms and Conditions
  • Media releases
  • Investor information
  • Media coverage
Vloggi Resources
  • Free eBooks
  • Success stories
  • Blog
  • FAQs
  • User-generated video campaign tips
  • Getting started and pricing
  • Video templates
Menu
  • Free eBooks
  • Success stories
  • Blog
  • FAQs
  • User-generated video campaign tips
  • Getting started and pricing
  • Video templates
VLOGGI USE CASES
  • Customer-generated video reviews
  • User-generated destination marketing videos
  • Agent-sourced property walkthrough videos
Menu
  • Customer-generated video reviews
  • User-generated destination marketing videos
  • Agent-sourced property walkthrough videos
Follow us on
Facebook-f
Twitter
Instagram
Youtube
Linkedin-in
FIND US AT
Fishburners cropped
11 York Street, Sydney 2000
Copyright © 2021 Vloggi Pty Ltd. All rights reserved. Vloggi® is a registered trademark of Ciné Souk Pty Ltd