Superfans are highly valuable to any brand because they’re loyal and enthusiastic. This is what JAX Tyres & Autos knows well. The auto repair and tyre ?tting network has been working with its JAX Tribe of loyal customers for some time, cultivating their need for fresh content about the things they love most – tyres
Not all tyres are equal. If you go off-roading in a four-wheel drive truck, for example, your choice of tyre is crucial. If you own a performance car, then your choice of tyre adds to the overall look of the vehicle. And if you drive a ute for work, you need tyres that work well with heavy loads over and over again. These are the three sectors JAX knows spends the most through its franchises and also comes back
“These are the guys who follow our social pages and engage with us. They choose JAX over our competitors and share our updates and promotions with their friends,” says Thibault Roumagoux, Executive Manager – Marketing & eCommerce, JAX Tyres & Autos.
JAX has always wanted to run a video campaign for these brand ambassadors. “When you embrace your superfans effectively, they will reward you with their trust,” says Roumagoux.
When Roumagoux discovered Vloggi, he said it was the tool he needed at the right time. “We had debated in the team how we were going to get 4×4 footage from our customers. We thought we’d have to set up a competition, and a DropBox then email the link, download all the entries and then edit the best together. When we saw that Vloggi did all that, it was a no-brainer. We signed up instantly and got our campaign ready in days.
"I was pretty excited about the opportunity to create some great authentic videos from our customers. We knew they were our biggest fans, we just needed a tool to source the video clips stored on their phones”
Executive Manager – Marketing & eCommerce JAX Tyres & Autos