If youâ€™re thinking of collecting user-generated videos (UGV) or are about to start the journey, itâ€™s a super exciting time! UGV is a great way to engage your community while collecting low-cost, highly impactful marketing videos. To take full advantage of it, you have to make it a part of the content strategy and know where to post user-generated video content.
Once you collect videos, thereâ€™s a lot more you can do with them. Donâ€™t just upload it on one platform and forget about it. You need to repurpose the content that you collect and plug it into different marketing channels and platforms. This will provide social proof and inspire customers to make the purchase.
Here are 7 places to post user-generated video content once youâ€™ve collected it:
1. Social media
Social media is a great way to interact and build a sense of community and helps increase the visibility of your brand. Keep posting and sharing snippets of individual contributions in the form of posts or stories on Instagram, Facebook, LinkedIn, Twitter, and Pinterest.
You can also post a curated and edited video on your channel featuring the best contributions. To increase social media engagement, tag and give the contributors a shoutout or even add the user-generated videos to paid ads.
2. Website catalog and product pages
Your customers are the most authentic voice available to your band. Building a website catalog or a community page with contributions from your users is a great way to engage them and provide social proof. Including UGC in the purchase path increases purchases by 10% (Salesforce) and visitors to a website containing a UGC gallery spend 90% more time on the site (Salesforce).
Creating a shoppable catalog or a gallery of user-generated videos with the product linked below can make the shopping experience more enjoyable and give a realistic view of the product. You can showcase everything from users reviewing your product or service to your product in action, or having them shout out about how amazing your brand is.
Advertisements featuring real customers and their contributions will be a breath of fresh air for viewers who are tired of perfectly shot but unrealistic advertising. By putting the customer center stage, the advertising becomes less promotional and more genuine. By getting loyal customers to share their stories with your audience, you will gain trust. UGV is also more sharable and engaging, building on viewersâ€™ curiosity and interest.
4. Email marketing
Share your user-generated videos in your email marketing campaigns by adding them into your nurture or sales email sequences or in your monthly newsletters. Studies have found that just including the word â€œvideoâ€ is enough to increase email open rates â€“ by a whopping 7% to 13% (Media Post).
5. Sales outreach
User-generated videos are authentic and one of the most powerful tools you can use when driving sales. Build your user-generated videos into your sales outreach by collecting testimonial videos from your loyal clients and sharing them directly with new leads. It provides an opportunity for them to see the product in action and watch convincing use cases that may be similar to what they have in mind.
Share your videos on YouTube or Vimeo, create a catchy thumbnail and add an engaging title. Share it on other channels and let the inbuilt SEO from YouTube work is magic.
7. Live and virtual events
There are many ways to use your user-generated videos at events. If you make them before the event, you can showcase them in the background or make the video a feature of the event, having everyone watch them on the big screen.
Another fun and engaging way is to place the QR code around the venue on posters or share it on your virtual platform. Ask your audience to upload their videos from the event to build a video library of unique clips. You can use this content to showcase the success of your event and to promote future events.
Based on what youâ€™re trying to achieve with your campaign â€“ whether itâ€™s community engagement, establishing trust by sharing client testimonials, or reaching a wider audience, you can use the content youâ€™ve collected in different ways and upload or share on a combination of these platforms.
Are you ready to start collecting videos?
If you havenâ€™t started collecting yet â€“ youâ€™ve come to the right place! With Vloggi, you can collect videos from your community or clients in 3 easy steps. You can build your landing page, share a link or QR code and grow a library of clips to publish anywhere. You can even add your branding, caption your videos and add a rating.