How Employee-Generated Content can benefit your organization

employee generated content

What is employee-generated content?   Employee-generated content (EGC) refers to images, videos, blogs, or other content created by an organization’s employees. This content can be shared on the employee’s own social media or the organization’s website, newsletters and social media to give an insight into the company, its employees, and the work culture. Employee-generated content […]

How brands can incorporate UGC videos in different formats

incorporate UGC videos

User-generated content (UGC) and video is constantly growing   With the pandemic, video has been increasingly collaborative. Whether it’s zoom meetings, live-streamed events, or birthday parties in quarantine. UGC videos in different formats emerged as the cost-effective, authentic, and engaging marketing tactic for marketers. Online contests, challenges, virtual events, and even employee-generated content have increased […]

How to gain supporters for your charity with UGC for nonprofit organisations

UGC for nonprofit organisations

If you’re a charitable or nonprofit organisation looking to gain supporters and drive donations, user-generated content (UGC) should be part of your marketing strategy.   UGC helps build trust in your brand and creates an authentic and emotional connection with your audience. And we’re here to teach you everything you need to know about UGC […]

Build and Measure Social Proof for your Brand with UGC

woman taking photo to measure social proof

Many people consider social proof to be the best form of marketing. After all, 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. It’s a way for you to show your customers that they are not alone in their decision-making process and that others have had success with […]

5 UGC campaign mistakes to avoid

5 UGC campaign mistakes to avoid

Do you want to know the 5 UGC campaign mistakes to avoid?   Well before you can know the common mistakes and how to avoid them, let me explain exactly what a UGC campaign is.   What is a user-generated content (UGC) campaign   UGC campaigns can be defined as a means of engaging and […]

Video marketing for brands

Video marketing for brands

Video content marketing = higher conversions Video marketing for brands is an excellent way to connect with consumers today. With video, you can show your personality and build a connection with customers on a more personal level. It’s also worth mentioning that video marketing has been shown to increase conversion rates by 80%.   This […]

Boost your audience with a social media video contest

person entering a social media contest

Why you need to run a social media contest   Social media contests are an amazing opportunity to engage with your audience, create brand awareness, and generate leads or conversions. Contests have a conversion rate of almost 34%, which is higher than other content types. One of the quickest ways to create an online contest is […]

3 important factors to consider when vlogging for business

Young man vlogging for business

3 important factors to consider when vlogging for business Vlogging for business is a great way to increase brand awareness, engagement and conversions. A Hubspot report states, ‘Video is the number one form of media used in content strategy, overtaking blogs and infographics’. Video can be simple, affordable, and interesting but at times we know […]