Do you have happy customers who love talking about your brand? Are they saying great things about you? Then you should make sure potential customers hear about it and collect video testimonials to share with them!
Why video testimonials?
An authentic review or testimonial can go a long way in convincing new customers that your customers have had success with your product, and they will too. It provides something called “social proof”- when people shop, they go through reviews, ratings, testimonials and other customers’ experiences before making a decision. 72% of customers don’t take action until they have read a review.
But gone are the days of long and boring written customer testimonials. Video testimonials are far more engaging and with convincing use cases creating a bigger impact in influencing your potential customers. According to Forbes, 70% of marketing professionals report that video converts better than any other medium.
Your businesses should be showcasing demonstrated success with video testimonials to gain trust and provide social proof. With videos, your potential customers can see your real clients or customers and put a face to the name instead of reading a vague quote from a faceless stranger.
How video testimonial software makes it easy
While producing the video and collecting the footage yourself could give you a high-quality video, it may rack up significant production costs and it may not be within your budget.
With video testimonial software like Vloggi, you can easily request video testimonials by sharing a link with a customer where they can upload a video. It allows you to source testimonials quickly and build a library of video clips with minimal production costs. The client is able to record it easily from their phone in the comfort of their home or office and it looks way more authentic than a studio setup.
4 ways to collect video testimonials from customers
Find the most profitable or best-fit customers and feature them in testimonials. Ask them which specific issue you helped them solve, which feature was of most use to them and the results they got from it. Showcase multiple examples of successful clients, highlighting different features.
It should speak and appeal to a variety of potential customers.
Here are three ways you can request video testimonials quicker from your customers:
1. Ask them personally
If you have a good working relationship with your client or have just received appreciation for your work, seize the opportunity and ask them in person or over a call if they would be willing to share a testimonial. You can share a link with some prompts or open-ended questions to get the best quote-worthy responses.
2. Email request
Share the link in a simple email to your customers requesting a video testimonial with a few prompts and guidelines, helping them to understand what is expected. Here are a few tips to help you frame your request -
- Nurture and mention your existing relationship with the customer to establish familiarity
- Make a concise request stating what you want. Then reinforced the request with a benefit for their time and effort. Don’t forget to attach your Vloggi link!
- Explain the purpose and specify where the clip will be used and how to minimize any risk or uncertainty
- Respect their time and give reassurance that it will be a simple process
3. Monthly or annual check-in
You could create a period for collecting video testimonials. Ideally, this can be around the time the client would have been able to use your product and achieved some positive results with it. For example, if you’ve just successfully wrapped up a monthly, quarterly or yearly project with your client, then that would be a great time to ask.
4. Events or at the venue
If you run events, tutorials, or hospitality venues, the best time to request a testimonial is when the guest or client has just taken part in an exciting event or activity. At this point, the customer would be riding high on the recent events and can easily recall and share their favorite moments or highlights of the experience.
Requesting feedback at a live event will give you many more opportunities to collect responses than a post-event email or phone call. Display QR codes or send push notifications while the client is still at the venue.
Easily collect video testimonials with Vloggi
The Vloggi uploader tool is the simplest way to let your customers share their stories with you from any device in just 3 easy steps.
1. Build your landing page
Customize your landing page and ask custom questions. Make a concise request stating what you want. Give them prompts like ‘What problem did we help you solve?’ or ‘What feature did you enjoy the most of this service/product?’ to help them share more of their experience and unique use case.
2. Share your magic link
Share the unique upload link or QR code to your landing page to start collecting authentic customer videos at scale. Add the link to emails, social channels or use the QR code at events to invite your customer and clients to upload testimonials. Vloggi accepts any format, resolution and orientation and standardizes them so your clients or customers won’t find it a hassle helping increase clip submissions.
3. Grow your video library
Manage your customer videos, trim responses to the best parts and choose your favorites. You can add names, job titles, brand names or logos of the contributors and their company to make it more credible with the facts and particulars. Merge the clips to create compilations or download singular clips to publish anywhere and grow your social proof.
Forget expensive and boring written testimonials. Collecting videos can be easier than you think!
Video testimonials are very engaging and effective in converting leads. If you have customers who love your brand and are happy to recommend you, all you have to do is share a link and start building your video library.