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How to crowdsource a video blog marketing campaign
This year marks the 15 year anniversary of crowdsourcing. During the past decade and a half, some 85% of the world’s biggest brands have used crowdsourced content*. These include Dorito’s, Nike and the UK’s Waitrose supermarket.
The benefits of user-generated, crowdsourced video are obvious to big brands. It allows an expansion of the creative team beyond the core marketing team. In traditional video crowdsourcing, marketing campaign teams chose from hundreds of finished videos submitted by creatives responding to a brief. The cost savings are often enormous, albeit at a significant time pressure on the teams involved.
Many predict that user-generated content could become the dominant form of video production by 2025, especially in sectors that require authentic, first person video shot on location.
However, smaller businesses have yet to embrace the possibilities of authentic video, produced by their customers, colleagues or community, despite the obvious attraction of authentic videos shot by their customers.
Who needs crowdsourced video?
- Anyone who needs quick, easy and affordable video. The world’s 620 million Facebook groups and 75 million WordPress blogs all need video, for example.
- Anyone who wants to engage with their audience. User-generated content is trusted seven times more than advertising content. TripAdvisor, for example, grew off the back of being real guest reviews of hotels. By both using communities to create the content and then serving it back, brands can maximise user-engagement.
Yet there are several barriers before the practice of crowdsourcing becomes mainstream. Vloggi hopes to solve these by being an integrated crowdsourcing and video production platform. It is aimed at smaller marketing teams who currently outsource their video work.
Vloggi allows you to source video clips from your community, customers, or colleagues. Each project has its unique URL, allowing you to share the project upload page among your community.
Because the Vloggi Studio system makes it easy for digital marketers to run a video project and then assemble video stories for publication, we are creating a new tool for marketing departments and agencies. Our system allows communities and business to create video easily and affordably.
| Problem | Solution |
| Various formats – Too many clips of various lengths | Vloggi standardises video capture to 15-sec chunks |
| Quality – Sifting through content is time-consuming | Vloggi grades video through human and AI means |
| The brief – Often arduous to write the project | Vloggi allows free projects for anyone to write brief |
| The crowd – How to incentivise the right people? | People join Vloggi projects based on their interests or a prize |
| IP rights – Need to negotiate rates and permissions | All clips are licensed for re-use at time of upload by contributors |
| Transformation costs – Editing can double the cost | Vloggi Studio automatically assembles video stories from multiple clips |
| Local talent – Video talent is in metropolitan cities | Vloggi uses the world’s 2bn smartphone cameras as videographers |
Source video clips from your community, customers, or colleagues. Each project has its unique URL, allowing you to share the project upload page among your community.
Head to Vloggi Studio, create a project using a pre-set video template and then share your unique URL link or QR code to your fans to activate them
Four easy steps to getting started
1. Post a Vloggi project and then share the unique URL with your community. You can leave the brief open to interpretation or set specific parameters. Add a prize or incentive to maximise submissions. You can also make the project public or private.
2. Log in and see how it’s going. See how your project video library grows and pick the video clips that you would like to use for your project.
3. The Vloggi system allows you to download and use content as soon as it’s contributed. Use the video assembly tool to merge the best clips into video stories.
4. You can use a branded video template before publishing the content.
HOT TIPS:
You can add prizes to your project to incentivise your fanbase to contribute 10-second clips or more extended playlists
Leave it up to the crowds to interpret your brief or set specific pointers
See how your project video library grows and pick those video clips that you would like to use for your project
The Vloggi system allows you to download and use content as soon as it’s contributed
- Vloggi allows you to combine hundreds of locations and contributors simultaneously
- Create branded video stories in seconds using our smart cloud-based video maker
- Use only the video content you need, the format you need, when you need it
You can add prizes to your project to incentivise your community to contribute 10-second clips or longer playlists.
*Sources:
State of Crowdsourcing 2016, trend report, eYeka
The Age of Ideation, State of Crowdsourcing 2017 » trend report, eYeka
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