ABOUT JUCY
Using its loyal brand advocates
JUCYstarted in 2001 in Auckland, New Zealand. JUCY operates 1000s of cars and campervans, allowing adventurers in New Zealand and Australia to travel to their heart’s content with the safety and flexibility of a home on wheels.
Project overview
Client: JUCY
Project: Lifestyle location video contests
Type: Product-in-action
Summary: Youth travel specialist Jucy, collects hundreds of customer adventure videos every month, rewarding the best submission with a full refund.
At a glance
Avg. 50 clips
submitted monthly
Increased
demographic of contributions
250+ locations
submitted video
Context
JUCY’s customers were already creating the kind of travel stories other travellers wanted to see: spontaneous road-trip moments, spectacular stops and everyday adventures across Australia and New Zealand. The opportunity was to bring those moments into a branded video library, rather than leave them on individual phones or in disappearing social posts.
The key was reaching travellers while they were living the experience. JUCY had a direct connection to its customers through the campervan itself—and a compelling reason for them to share: the chance to have their rental refunded in full.
The challenge
Collect travel videos beyond disappearing social posts
JUCY has a product that people love and had no trouble getting user-generated images on social media. But they lacked diverse content. The majority of customers had private accounts and few of them wanted to post on their personal accounts. Of the few posts shared on Instagram, they were primarily still images and videos posted as stories that disappeared after 24 hours. Collaboration with content creators and ensuring that content was on-brand proved costly and difficult.
Wider context
Customer travel videos can become a reusable business asset instead of disappearing with a short-lived social story.
The solution
Invite travelers to share their JUCY moments
JUCY felt the best advert for attracting potential renters was to showcase the company’s iconic green and purple vans in exotic locations around both countries. The #JUCYMOMENTS campaign encouraged travelers to share videos of their favorite moments while out traveling with the chance to win back the cost of their rental.
The workflow
A dashboard sticker turned every campervan into an invitation
JUCY placed QR-code stickers on the dashboard of every campervan across Australia and New Zealand. The invitation travelled with its customers, putting the upload link within reach throughout the trip—not buried in an email after they returned home.
Travellers scanned the QR code to open the #JUCYMOMENTS uploader and share their favourite moments. Each month, one traveller in Australia and one in New Zealand received a 100% refund of their rental. It was a clear, memorable incentive to take part.
JUCY understood where to reach its customers: inside the campervan, while the adventure was happening. The dashboard prompt and refund incentive gave travellers a reason to share their own experiences, without asking them to follow a production brief.
“We wanted more authentic video footage of our customers having great experiences but in a format that we could also re-purpose and share on various channels.”
“The campaign successfully unlocked more diverse video content as more customers were encouraged to share through the ease of uploading video via multiple channels and nobody was shooting to a content brief.”
Ashley Andrew
Brand and Customer Experience Manager, JUCY
The result
A reusable library of customer adventures
JUCY collects hundreds of customer adventure videos every month, rewarding the best submission with a full refund. They have an entire video library of authentic customer-uploaded clips at their fingertips, already formatted with their brand elements. The location shared gave insights on where customers travel to helping to build more relevant content such as itineraries. Following the success of the #JUCYMOMENTS campaign, JUCY has gone on to use Vloggi for additional campaigns targeting niche demographics, who travel more in the off-peak period.
BUILD A UGC VIDEO LIBRARYExplore video contests and travel video collection, or book a demo to discuss a similar workflow.
