Case Study: How premium toy brand Schleich used video kiosks to gather market research
See how Schleich used Vloggi and MetroClick kiosks to collect children’s storytelling videos in toy stores, museums and retail environments across the US
400 customer
-supplied videos
37% conversion
on kiosk app
798 responses
in zero party data
- Schleich used custom Vloggi-powered kiosks to collect children’s storytelling videos in retail and museum environments, turning in-person play into structured customer insight.
- CUSTOM VIDEO KIOSK
How Schleich Turned Toy Store Play Into Market Research
- Schleich wanted families to share stories using its animal figurines, but knew a standard online upload campaign would only go so far. Parents might click, intend to enter, then forget once real life resumed.
- So Schleich brought the video submission workflow into the toy store.
- Working with MetroClick, Vloggi built a custom Android tablet uploader for in-store kiosks across the US, including toy stores and children’s museum shops. Families could record stories on the spot, answer simple follow-up questions and enter a giveaway, while Schleich collected authentic video submissions and zero-party data about favourite toys, collection size and location.
PROJECT OVERVIEW
Client: Schleich USA
Project: Share Your Schleich Story / Storytellers Wanted
Type: Customer video marketing
Summary: Schleich wanted children to tell stories using their favourite toys, but knew that asking parents to upload videos from home would only capture part of the market. Vloggi built a custom video uploader for Android tablets, deployed through MetroClick kiosks, allowing Schleich to collect storytelling videos in toy stores, children’s museums and live retail environments across the US.
- ABOUT SCHLEICH
Stories built around play
- Schleich is a premium toy brand known for its detailed animal figurines, playsets and storytelling-led approach to imaginative play. Its products are designed to encourage children to create their own worlds, characters and adventures, making video storytelling a natural extension of the brand.
- For Schleich, the value of video was not just promotional. Watching children create stories with Schleich toys could reveal how they played, what characters they loved, how they combined toys and what kinds of stories families built around the brand.
- ABOUT METROCLICK
- MetroClick is a New Jersey-based provider of interactive digital signage, touch-screen kiosks and custom software for retail, healthcare, events and branded environments. Its technology helps organizations turn physical customer touchpoints into interactive experiences, combining hardware, content and software into turnkey deployments.
- For the Schleich campaign, MetroClick provided the kiosk infrastructure that brought Vloggi’s video submission workflow into toy stores and children’s museum shops. The partnership allowed families to record stories in the moment, while Schleich collected structured video submissions and zero-party data through a custom in-store experience.
Zero-party data from real play
The Challenge - How To overcome parents' reluctances to upload videos of their kids at play
The Solution - A custom Vloggi uploader built for retail kiosks
The Result - Kiosks turned attention into action
The public online campaign generated 4,581 page views and 225 clips, a conversion rate of around 4.9%.
The kiosk version generated 469 page views and 174 clips, a conversion rate of around 37.1%.
That difference matters. The kiosk campaign had fewer page views, but far higher intent. Children were already holding the toys, parents were already present and the recording experience was built into the moment.
For Schleich, this meant the kiosk activation could collect richer market research and more immediate storytelling content than a standard online campaign alone.