Case Study: How premium toy brand Schleich used video kiosks to gather market research

See how Schleich used Vloggi and MetroClick kiosks to collect children’s storytelling videos in toy stores, museums and retail environments across the US

schleich figurine videos

400 customer

-supplied videos

schleich custom kiosk

37% conversion

on kiosk app

zero party data via vloggi

798 responses

in zero party data

How Schleich Turned Toy Store Play Into Market Research

PROJECT OVERVIEW

Client: Schleich USA

Project: Share Your Schleich Story / Storytellers Wanted

Type: Customer video marketing

Summary: Schleich wanted children to tell stories using their favourite toys, but knew that asking parents to upload videos from home would only capture part of the market. Vloggi built a custom video uploader for Android tablets, deployed through MetroClick kiosks, allowing Schleich to collect storytelling videos in toy stores, children’s museums and live retail environments across the US.

VLOGGI kiosk inside marbles museum

Stories built around play

Metroclick

Zero-party data from real play

The Schleich campaign did more than collect videos. It captured zero-party data directly from families at the point of participation. After submitting their story videos, contributors answered simple questions about how many Schleich toys they owned, which characters were their favourites and where the submission came from. That gave Schleich a research dataset linked to real behaviour, not just survey intent: favourite products, collection size, storytelling themes and location signals, all connected to authentic video submissions. For a premium toy brand, this is unusually valuable. It shows not only what families say they like, but how children actually play, which toys appear together and where the strongest pockets of brand engagement are emerging.

The Challenge - How To overcome parents' reluctances to upload videos of their kids at play

Parents do not always upload videos from home Schleich wanted to run a national storytelling campaign inviting children to create videos using their Schleich toys. The public campaign offered families the chance to win a $200 Schleich shopping spree by making up a story and submitting a video. The online version was simple: Grab your favourite Schleich toys, make up a story and record a video. But there was a practical problem. Parents may like the idea of a campaign, but still fail to complete a video upload later at home. Life intervenes. Children wander off. The toy horse joins a Lego ambush. The moment disappears. Schleich needed a way to capture participation while children were already engaged with the toys. That meant moving the video collection experience into the real world.

The Solution - A custom Vloggi uploader built for retail kiosks

Vloggi partnered with MetroClick, a New Jersey-based kiosk provider, to create a custom video uploader that could run on Android tablets inside branded touchscreen kiosks. These kiosks were deployed in toy stores and children’s museum environments across the US, including activations connected to major institutions such as the Smithsonian. Instead of asking parents to remember to upload later, Schleich could invite children and families to participate on the spot. The kiosk version kept the core campaign idea simple: You could win a $200 Schleich toy shopping spree. Grab a few Schleich toys, make up a story and record a video to enter the giveaway. Vloggi adapted the upload experience for the kiosk environment, giving Schleich a controlled way to collect videos, contributor answers and market research data in person.

The Result - Kiosks turned attention into action

The public online campaign generated 4,581 page views and 225 clips, a conversion rate of around 4.9%.

The kiosk version generated 469 page views and 174 clips, a conversion rate of around 37.1%.

That difference matters. The kiosk campaign had fewer page views, but far higher intent. Children were already holding the toys, parents were already present and the recording experience was built into the moment.

For Schleich, this meant the kiosk activation could collect richer market research and more immediate storytelling content than a standard online campaign alone.

See how others are using Vloggi to collect customer stories like Schleich