Because user-generated video creation is a new concept, we get asked about how it really works a lot. We’ve compiled some of the best answers to some of the best questions. But do ask us others using the chatbot.
Vloggi is a user-generated video content management designed to make community engagement videos easy.
Vloggi is a user-generated video production platform. Our tools make it easy for anyone to source, brand and use unique video content created by their colleagues, community or customers.
Vloggi’s mission is to democratise video production by combining the automation of video editing automation with the crowdsourcing of footage capture. With over two billion smartphone users globally possessing a high definition video camera, we have the ability to turn half the world into videographers.
User-generated video is video created not by ordinary people rather than professional videographers. There are 2.5 billion smartphones and a further 500,000 action cameras. That means any of these could create video clips that a brand or community could use in their marketing.
User-generated video (or UGV for short) is marketing’s holy grail. It combines the conversion power of video (around 9.2 times that of images) with that of user-generated content (four times the click-through rates of professional content).
Social media platforms all now prioritise video, yet few tools exist to source video from customers. Vloggi’s opportunity is to make user-generated video professional, consistent and automated.
No, although all are welcome.
Our platform is predominantly a tool for content marketers who want to engage their audience with user-generated video content
But anyone can start a project to collaborate with co-workers, club members or community members. Anyone can then merge the best videos together to create finished video compilations.
Vloggi is an easy user-generate content (UGC) video platform coupled with a powerful video story assembler tool. Our smart browser-based video maker compiles, brands and formats video stories for project owners.
The Vloggi system automatically combines a series of short video clips together into a montage. No editing is required to make short films that can be downloaded or shared on social media.
So Vloggi is open to anyone who needs quick, easy and affordable video content.
User-generated video (UGV) will be the single largest marketing trend of the 2020s
Currently, only 15% of small companies use any video at all in their marketing, due to its cost and complexity.
Video production is a slow, linear process that can cost tens of thousands of dollars and take many weeks.
User-generated video reduces video production cost by 90% and allows real-time dynamic production.
Small businesses and social groups can add video content to their marketing mix for the first time.
We want to connect the people with great video clips on their phones with the people who want to combine these clips together into longer videos.
This could be a brand crowdsourcing a buzz reel, a company creating a multi-location corporate video or travel companions creating a trip highlights video
Want to know more about how Vloggi’s user-generated content management system works? See below.
No, you won’t need to worry about editing.
Our platform edits, formats and captions the entire finished video. Our proprietary video assembly tool merges together your clips to make longer video files with no editing required. All you need is the uploaded video clips from your community.
We have developed a whole load of features into the video upload process to make the quality consistent, it will still be variable and subjective.
But our model works like a dynamic stock video service that allows subscribers to self-service and only select the good stuff.
We have also built in a system of content rating tools that work through both human and artificial intelligence to grade the content.
Content moderation is performed by the project owner.
In our paid tiers, the subscriber owns the video content. In 2020 we took our library of clips offline and gave customers total control over the clips submitted to their projects.
All clips are private until the customer merges and then downloads the finished video.
Each project producer (curator) can set their own community guidelines in the project terms and conditions field. This allows religious groups or children groups to set lower tolerances for footage acceptability.
For community (free) projects, producers can moderate these projects to check for materials that are offensive or incite hatred. However, Vloggi retains ownership over the clips.
If contributors are flagged to Vloggi for breaching community guidelines, these users will be banned from the site and their content removed, as per our terms of service.
However, we celebrate diversity. As such our moderators can reinstate any content that is legal in jurisdictions where we operate at the request of the contributor but delete it from a specific project.
We will also delete anything that is against community guidelines of acceptable content. Typically this includes nudity, inciting hatred, violent acts and illegal drug use.
Further details of Vloggi’s content moderation policy is available upon request.
Click on the webchat for further details.
Always on-brand video for social media.
Vloggi allows you to produce consistent, on-brand video stories thanks to its templated video production technology.
Pick one of our pre-built video templates and customise with your logo, fonts and other branding elements. Or request a creative consulatation with our design team to create a fully customised video template featuring logo animation, bespoke text overlays and SEO-enhancing meta tags.
Once you have a set of customised video templates for each of your campaigns, you can launch projects safe in the knowledge that from the very first clip uploaded, your branding will be retained.
Vloggi video stories can be branded and customised using video templates. This tool allows anyone to create branded video content easily, quickly and afforably. Anyone can create their own templates for a campaign, or brand.
The video template builder is a tool where you can incorporate a logo, intro sequences, transitions and calls to action. All will appear in your finished video.
Perfect snackable content length.
We do not limit the duration of clips uploaded via Vloggi. But we do recommend setting a limit in project settings to 10-15 seconds per clip.
Each uploaded clip is a building block towards longer pieces of video content. However each uploaded clip is also a self-contained microvlog that can be used as it is on social media platforms.
Think of each clip as a building block towards your perfect video story.
Also, for upload purposes our technology uses clever compression techniques as it leaves the phone, which also work better at 15 seconds than longer clips.
No. IP rights are assigned at time of upload.
By contributing to your project, your contributors acknowledge the transfer of their intellectual property rights to you for use in marketing.
The remuneration is up to you. Many brands incentivise through prizes or complementary product giveaways. Community groups do not usually require incentives.
You may add supplementary terms and conditions if your requirements go beyond the standard Vloggi terms.
Footage filmed in public places is usually permissible to use, even if people are featured, so long as they are not the subject of the film. This reportage rule varies from jurisdiction to jurisdiction, but most countries allow for fair representation of public places.
We will be working on a model release form integrated into the platform for those people who are clearly identified.
When writing a project brief for contests, property rights can be granted by the client via their terms and conditions.
Please feel free to contact us if you have any questions about Vloggi’s service or the service. Please contact us with any questions via the webchat.
If you have a disparate community from which you need to source video clips, merging them together can be a challenge.
The main ways you can do this is to set up a cloud drive and send the link to those invited , then download each video file, then re-upload to your video editing software, sequence them together and add captions.
Vloggi replaces this with a four-step process called PUMP.
Want to get started with your first user-generated video campaign? Here’s what you need to know.
Because video is pure Google juice!
Video massively increases your search engine optimisation, but it’s still quite rare. Facebook, LinkedIn, Google and all other online marketing channels now prioritise video content over all others.
Video engagement is twice as high as images, which is in turn ten times higher than text. The fact that you are reading this places you in a different demographic to much of the world’s media consumers, who favour snackable chunks of video content.
But video has been out of the reach of smaller organizations. In fact, while 95% of large organizations use video in their marketing, only 15% of small enterprises do so.
Most businesses are now scrambling to re-create all their textual assets into photos, with the prospect of doing so again with videos the next race in town. By using their custsomers’ own footage and captions, it is a chance to rapidly build a video library that is both afforable and authentic.
Vloggi is a user-generated video production platform. So anywhere where you need to create video content and have an engaged community, you can use our tools to capture and brand authentic video content.
Anyone can create a Vloggi project which can then be promoted through your usual promotion channels. For a small business, this could be as simple as a poster with a Vloggi QR code, whereas for a large organisation, harnessing social media channels and websites may be more effective.
You can use the video clips as soon as the first entry comes in, on its own, complete with caption. Then merge with other clips to create an endless mosaic of unique video content.
You can also create a brand template for each brand, campaign or sub-brand you have, so the videos will have consistent branding elements.
By creating and sharing a project with your fans
Vloggi is a user-generated video production platform for brands.
Start by creating a project in Vloggi Studio and defining the data you want to receive from video contributors. In the project set-up phase you write a filming brief for your contributors to follow. You can add a prize to incentivize them, add terms and conditions or leave the brief open. As content is contributed, you will see the project grow in real time.
Every project has its unique code, which you share with your video collaborators. Every project also has a QR code for physical contests (such as café reviews). Projects can be open to all or restricted to your closed group. Anyone with a smartphone can then upload video clips into your project.
Once you have some good clips contributed, merge the best ones together into longer video stories using our drag -and-drop video maker. The system will integrate any questions you have asked your audience and is fully geolocated, meaning you’ll never have to guess the location of a video again.
Once you have merged clips into a video story, you can download the branded video for use across your social medic channels.
By harnessing tribal behaviour. Vloggi relies on users bringing their own audiences. So for example, Facebook groups have engaged audiences, companies have Facebook fans and Instagram followers. By using complimentary product, prizes and exposure, our customers can use their customers to create content.
User-generated video creates peer pressure and builds trust in a brand. For this reason, video created by real people is now the gold standard for marketing teams seeking to persuade consumers to explore a new product.
When asked, 84% of millennial consumers say user-generated content has an influence on what they buy and seven in ten consumers want to see people like them reviewing products, rather than paid actors.
Since the COVID pandemic, authenticity is particularly highly-prized. As a result, some 78% of brands plan more UGC campaigns in 2021
User-generated video is already all around us. In fact, some 25% of all video content on the internet is user-generated. This includes YouTubers, Instagrammers, TikTok stars and even those sharing Instagram Stories with their friends.
The top five ranking user-generated video examples are:
Video testimonials – Hear what your customers really think about your store by inviting them to submit video testimonials.
If you have a product that people love, there is a good chance that some of them have a video of your product already. Getting them to share it with you is trickier. There are three main ways to source user-generated video:
We wouldn’t be here without the foresight of some pretty cool guys who have invested their own money in us. Here are some questions they asked before they jumped in.
Vloggi® is the home of fanmade films™.
Vloggi combines automated video production with the crowdsourcing technology to massively reduce video content production costs. This opens video production up to anyone needing authentic video from small community groups to the largest brands.
Vloggi is a video production platform that combines a smart video upload tool with sophisticated cloud-based video automation tools for businesses to manipulate and license this content.
Through the combination of micro-influencer content creators and cloud-based server-side video assembly, the platform can reduce the cost of video production by a factor of one hundred.
Vloggi enables the creation of authentic video content at scale. Vloggi is the first crowdsourcing platform to integrate a data-led video upload tool into the ecosystem. The platform also ensures all content is licensed for re-use, eliminating the pain point of chasing IP rights.
Vloggi’s USP is making crowdsourced video marketing campaigns effortless.
We’re a B2B2C SAAS platform
Vloggi is a software-as-a-service platform offering subscriptions. Our platform has a free tier where any small team can create up to three minutes of finished video from their team’s contributions. These videos feature the Vloggi watermark and are based on standard video templates.
Beyond that our tiers are scaled for small and medium businesses at low monthly fees.
There is also a video template customization fee and campaign set-up service for first-time users. Video templates can be re-used endlessly.
Beyond that we offer a range of services to large corporations wanting endlessly consistent user-generated video campaigns via our Vloggi Integrate API.
Content marketing technology.
The global content marketing industry is worth US$421 billion, a doubling on the figure of 2016. As advertising dollars shift from television to online video distribution platforms, there is a rush to invest in technologies like ours that make content creation easier, quicker and cheaper.
Much of this is focused on image software to date, with video technology the next frontier of content marketing technology.
Our technology will completely alter the video production landscape.
Our technology is collaborative video production, which is a very new area of decentralised content creation.
Sometimes called atomised content creation, our vision is that everyone can create, curate and commercialise their own content or work with others to improve it. Some examples of atomised content creation can be found in the following services.
Collaboration allows people within business groups, communities and teams to work together on large projects. No one has done this successfully yet for video, although there is lots of activity in this space from big companies.
This is chiefly because video editing is subjective and also because there is a lot of vested invests in keeping video production costs high by stressing the importance of professionally produced video.
Our vision is to create an ecosystem where organisations can activate their superfans to create the brand’s video content. The most valuable marketing asset will be hyperlocal, niche video content created by real consumers.
Only 15% of small companies use video in their marketing, due to its cost and complexity.
Video production is a slow, linear process that can cost $25,000 and take up to 13 weeks for 30-second finished video. It has lots of bottlenecks from pre-production, storyboarding and scripting through to production (filming) and then post-production. It is a very traditional industry that is ripe for disruption.
Our system combines smart video tech and crowdsourcing in a decentralised platform that reduces video cost by 90% and allows real-time dynamic production.
Customer testimonials are the holy grail for companies.
Yet user-generated video is still incredibly rare. This is because user-generated video is even harder than traditional video. You have to set up cloud folders, start a contest, scan the entries, download and reformat and then edit together.
Our system puts all that in one, easy place. We allow large corporations to essentially automate their video review workflow and have video content for every single piece of inventory on their site.
1. Anyone who needs quick, easy and affordable video.
The world’s 620 million Facebook groups and 75 million WordPress blogs all need video, for example.
However, Vloggi is aimed at marketing teams who currently outsource their video work. Because our system makes it easy for digital marketers to run a video project and then assemble video stories for publication, we are creating a new tool for marketing departments and agencies. Our system allows communities and business to create video easily and affordably.
2. Anyone who wants to engage with their audience.
User generated content is trusted seven times more than advertising content. TripAdvisor, for example, grew off the back of being real guest reviews of hotels. By both using communities to create the content and then serving it back, brands can maximise user-engagement.
User-generated video may be marketing’s holy grail, but it is incredibly hard to do well. While 95% of marketing executives we surveyed said they wanted to do more customer-sourced videos, the complexity and cost of campaigns was prohibitive. Others cited needing consistency in quality.
Marketers struggle to source UGC campaigns
Marketers struggle to manage UGC campaigns
Marketers struggle to produce UGC campaigns