About Dude Perfect
Dude Perfect is a global sports-entertainment brand known for trick shots, challenges and highly engaged audience participation.
Visit Dude Perfect →Project overview
Client: Dude Perfect
Project: Trick Shot of the Month
Type: Community video contest
Summary: Dude Perfect uses Vloggi to run recurring video contests, gathering trick shots from its global fan community. The team typically receives 2,000–3,000 entries per contest, with capacity for up to 4,000, and runs contests roughly every two to three months.
At a glance
2,000–3,000
viewer videos
per contest
~$30/minute
usable footage cost
11+ hours
usable fan footage
Context
Since 2023, Dude Perfect has used Vloggi to run regular Trick Shot video contests, turning audience creativity into a repeatable source of fan footage. Fans upload their clips through a dedicated submission flow, and the team reviews and shortlists entries in one place.
Explore Vloggi’s video contest software →
Ongoing fan video contests
Dude Perfect runs contests roughly every two to three months, typically receiving 2,000–3,000 entries, with capacity for up to 4,000 entries per contest.
Dude Perfect is best known for its trick shot videos. Its Ping Pong Trick Shots 3 video had received 320 million views by late 2023.
Teaching Old Dogs New Tricks
Have you ever found yourself binge-watching Dude Perfect’s YouTube channel and wondering how they pull off those insane trick shots that make you question your own hand-eye coordination? If yes, you are not alone.
The former college roommates who founded Dude Perfect —Tyler Toney, Cody Jones, Garrett Hilbert and twins Coby and Cory Cotton — now have an international success story on their hands. Dude Perfect has mastered the art of blending jaw-dropping trick shots with hilarious acts. Whether they’re shooting basketballs from absurd distances or creating crazy battles with giant inflatable obstacles, these guys have taken viral challenges to a whole new level.
With a global audience, Dude Perfect has become a household name for those seeking a daily dose of laughter and amazement. Since 2023, footage from their audience has been part of their ongoing video content strategy.
From mind-blowing ball stunts to quirky domino effects and a ton of bottle flips, the guys knew there were awesome trick shots being performed every day by their loyal audience. But how to harness this amazing footage and re-use in their channel. In this case study, we’re breaking down how Dude Perfect runs online video contests to obtain new footage, gain followers and boost audience engagement, all while keeping you hooked.
The challenge
Collecting trick shots from a global fan community
Dude Perfect creates its own videos alongside its fan-participation campaigns. The channel’s original productions are created by the team of co-founders, Tyler “The Beard” Toney, “The Twins” Cory and Coby Cotton, Garrett “The Purple Hoser” Hilbert, and Cody “The Tall Guy” Jones.
Hilbert reached out to Vloggi from his base in Texas with a challenge: the channel needed to easily collect video clips in a multitude of formats from potentially thousands of fans over a very short period of time. The channel needed a repeatable way to run fan-sourced trick-shot video contests.
After trialling an in-house solution and coming across issues around the legality of downloading social media content and also the time taken to complete content assignment forms for every contributor, Dude Perfect needed a tool that could collect thousands of videos and also allow them to manage the content and rights permissions of contributors and their parents.
Wider context
Why fan footage is part of Dude Perfect’s content strategy
Welcome to the era where your audience doesn’t just watch, but actively participate in shaping your content. Are you constantly seeking ways to innovate and connect with your audience on a deeper level?
Enter Vloggi – the game-changer in video submission management. Here is how incorporating audience-submitted clips can transform your channel and elevate your content creation process just like Dude Perfect’s.
READ MORE ABOUT AUDIENCE PARTICIPATION VIDEOSThe solution
A repeatable video contest workflow
Dude Perfect uses Vloggi to collect trick-shot submissions from fans around the world. A dedicated video form brings each clip, contributor details and permissions into the same workflow, including parent or guardian permissions where children appear.
Inviting the community to take part
The workflow
Fans upload videos from their own devices. The team reviews incoming entries, creates shortlists and favorites standout clips, using shared review tools to bring the production team’s choices together.
Dude Perfect and its production team at Kidoodle TV use Vloggi instead of a cloud-drive workflow that would require separate permission forms. The collection-and-review process supports recurring contests, with contributor details and reuse rights kept alongside the footage.
The result
Thousands of fan videos, contest after contest
Dude Perfect typically collects 2,000–3,000 entries per contest, with capacity for up to 4,000 entries. Contests run roughly every two to three months, giving the team a regular flow of original fan footage. Team voting and favorites make it easier to turn thousands of submissions into a shortlist. One documented selection narrowed the field to 45 potential winners, including Zack Whitesides of Millvill, Utah, whose Brain-Blowing Banging Backflip Bullseye saw him become a local celebrity.
Dude Perfect has used Vloggi continuously since 2023 to collect, review and select trick-shot videos from its audience.
The return on investment was huge, with almost 2000 clips of usable content granted by the channel’s audience to the channel, equating to over 11 hours of compelling video content for a modest investment of approximately $20,000 including labor and the $10,000 prize. The total cost per minute of footage was approximately $30.
In their words
“Thousands of submissions came in. As you’ve seen, we’ve been posting them throughout the month. But of course there has to be a winner.”
Cory CottonDude Perfect co-founder
