ABOUT PUPSY
Lights, action, woof!
Pupsy is a digital platform for dog owners to find, book and review dog-friendly places across Australia. With over 15,000 subscribers, Pupsy allows dog owners to choose from thousands of dog-friendly cafés, bars and wineries to visit, book dog-friendly accommodation, explore off-leash parks and beaches, and much more.
Project overview
Client: Pupsy
Project: Capturing dog friendly park, beaches and cafes to share amongst their community
Type: Community engagement
Summary: Dog-friendly accommodation and attractions specialist Pupsy crowdsources location reviews from its customers.
At a glance
Dog owners created trusted location videos
Community reviews captured in contributors’ own words
Useful footage organized for a marketplace
Context
How Pupsy, an online dog-owner community crowdsourced video reviews
The challenge
Help dog owners share useful local recommendations
Pupsy wanted to find cost-effective ways to reach new audiences and found it challenging to create new content for their platform.
Pupsy knew their audience loved taking videos and photos of their dogs and saw a new content production pipeline to tap into. All they had to do was inspire the parents of pets to share videos of their cute pooches and their personal experiences with Pupsy.
Wider context
Community video helps dog owners see a destination through the experiences of other people and their pets.
The solution
Turn member clips into dog-friendly video guides
Pupsy used Vloggi to crowdsource video clips from its community of dog-owners and compile them into destination guides and venue reviews.
The workflow
Pupsy created three video series to make instant video reviews of every listing to embed on their website:
- Dog-Friendly Parks & Walks
- Dog-Friendly Beaches
- Dog Friendly Bars & Cafés
Pupsy even produced highlight reels for sharing across social media platforms and created competitions around this campaign to encourage more uploads.
The result
Community-created guides for dog owners
With the ability to generate videos at scale, Pupsy has managed to create a strong sense of community through fun and engaging content that could act as a guide to new and existing members.
In their words
“We chose Vloggi as it’s a fast and easy way for our members to upload their clips and then easy for us to create great looking, fun and engaging video stories without needing any video editing skills, and for very little cost”
Tommi NordstromCofounder, Pupsy
