About DLP Media Group
DLP Media Group is the agency that managed this fan-video campaign for the Netflix MLB account, coordinating a broadcast-focused contributor workflow with Vloggi.
Project overview
- Client: DLP Media Group
- Account: Netflix MLB
- Project: Netflix MLB Opening Night, 2026
- Campaign type: Broadcast fan-video collection
- Fan contribution: A recorded rendition of “Take Me Out to the Ball Game”
- Core requirement: Project-specific broadcast terms accepted during submission
MLB’s official campaign coverage linked directly to the Vloggi uploader and explained that contributors had an opportunity to be featured in the broadcast. DLP Media Group was Vloggi’s client; the campaign does not imply that Netflix or Major League Baseball contracted with Vloggi directly.
At a glance
Project-specific broadcast terms presented during submission
Contributor acknowledgement linked to each submission
A reusable Additional Terms and Conditions workflow
Context
When a fan-video campaign needed more than an upload form
For Netflix’s first regular-season Major League Baseball broadcast, fans were invited to record themselves singing “Take Me Out to the Ball Game” for an opportunity to appear in an Opening Night compilation.
DLP Media Group, the agency working on the Netflix MLB account, chose Vloggi to collect and manage those fan videos. The technical collection was straightforward. The more demanding question was whether every submission would arrive with permissions appropriate for a major live broadcast and its related promotion.
Working with DLP Media Group under a tight launch timetable, Vloggi configured a practical campaign workflow and refined the platform’s legal framework. Campaign owners could place their own project-specific terms alongside Vloggi’s standard agreement and capture contributor acknowledgement during submission.
The challenge
Make every submission ready for broadcast review
Consumer upload forms receive files. Professional production teams also need permissions context. DLP Media Group needed contributors to see and accept terms tailored to the campaign before submitting video.
The workflow had to address use of a contributor’s name, image, voice and likeness; musical-performance permissions; broadcast, streaming, editing and promotional use; permissions for other people appearing in footage; assignment of content rights to the project owner; and a record of the terms presented and accepted.
Consent could not be chased in a spreadsheet after collection. It needed to be part of the contributor experience from the outset.
Wider context
Updating the legal framework for professional content collection
Clear project ownership
The revised Content Assignment Agreement clarified that submitted content is assigned to the Project Owner. Vloggi provides the infrastructure and does not acquire ownership simply by collecting or storing the video.
Project-specific terms
Campaign owners can link their own Terms and Conditions alongside the platform agreement, retaining control over programme-specific releases and permitted uses.
Clearer contributor warranties
The wording more clearly addresses a contributor’s authority to submit the video and the permissions required for other people or protected material appearing in it.
Consent that follows the submission
Consent records can remain associated with individual submissions, giving production teams evidence of what was accepted and when. This creates a more useful audit trail than a generic terms link detached from the uploaded asset.
Why the campaign worked
Consent was designed into collection
The legal workflow was part of the uploader experience, not a release chase after videos had arrived.
The campaign owner retained control
Project-specific wording could be maintained by the organisations responsible for the campaign, while Vloggi captured acknowledgement during submission.
Ownership was made explicit
The agreement clearly separated the Project Owner’s rights from Vloggi’s role as the technology provider.
A one-off need became a platform capability
The requirement helped turn project-specific additional terms into a reusable Vloggi capability for future broadcast and enterprise campaigns.
The solution
Standard platform terms plus campaign-specific consent
Vloggi and DLP Media Group separated the legal workflow into two complementary layers. Vloggi’s standard Content Assignment Agreement governed the transfer of submitted-content rights to the project owner. Campaign-specific Terms and Conditions supplied the additional programme releases and permitted uses.
The workflow
The contributor journey became:
- Record and upload the fan video.
- Review the standard content-assignment confirmation.
- Open the campaign-specific Terms and Conditions.
- Confirm acceptance of the additional project terms.
- Submit the video with consent information recorded alongside it.
This approach kept the legal wording under campaign control while Vloggi handled the consent interaction and associated submission record.
The result
A reusable broadcast-consent workflow
The campaign gave DLP Media Group a structured way to collect fan performances for Netflix MLB Opening Night while accommodating programme-specific rights language.
The longer-term outcome was a reusable pattern for any collected video moving into broadcast, streaming, advertising or other professional distribution: standard content assignment, project-specific terms, additional contributor acknowledgements and submission-linked consent evidence.
“Broadcast-ready” describes the workflow’s purpose and structure. It is not a legal opinion or a guarantee that one release will be sufficient for every production, territory or use.
Key outcomes
- Fan performances were collected through one structured workflow.
- Campaign-specific rights language sat alongside standard content assignment.
- Contributor acknowledgement could be connected to individual submission records.
- The project helped formalise Vloggi’s Additional Terms and Conditions capability.
- The resulting pattern can support broadcast, streaming, advertising and other professionally distributed video.
In their words
“Broadcast-ready fan video starts with broadcast-ready contributor consent.”
Vloggi
