Don’t just reach fans. Bring them into the story.
Vloggi helps artists, record labels and live productions collect fan video campaigns at scale: concert reactions, music-video footage, fan Q&As and contests. Real voices. Connected permissions. One organized library.
Explore: Who has used Vloggi · Six ideas · Music tips · Case studies · FAQs
Organizations using Vloggi for fan video campaigns, crowdsourced music videos and artist Q&As
EmCo collected fans’ favorite places, people and activities for Tim McGraw’s 2022 “Like It, Love It, Show It” onstage video campaign.
Collected fan memory reels for Drop Nineteens’ “Kick the Tragedy” music video.
Collected fan footage for HammerFall’s official crowdsourced music video.
Mad Caddies fan Q&A for Nextfan engagement
Cheryl Porter Method used Vloggi to collect singing submissions in its search for the next singing superstar.
THE PROBLEM
Fans want low-fi, authentic video. You need the rights.
Fans want real voices and unpolished moments—not another glossy promo. But artists and labels lack an easy way to collect low-fi, authentic fan footage with rights cleared for reuse.
THE SOLUTION
Authentic fan videos. Rights included.
Vloggi makes it easy to collect low-fi videos directly from fans, with contributor rights automatically assigned to your organization at submission. Every clip stays connected to its consent record, ready to edit, compile and reuse.
USE CASES
Six ways to put fan-generated video to work
Crowdsourced videos
Give fans the creative brief. Collect their original performances, everyday moments and archive clips, with contributor details and rights assignment ready for your official music video.
Fan Q&As
Let fans ask the star. Collect video questions, record the artist’s replies and automatically compile a Q&A with each prompt displayed over its answer.
Concert reactions
Catch the energy as people leave the stadium. Collect spontaneous reactions while the experience is fresh, without chasing clips through DMs.
Onstage fan contests
Give fans a reason to take part. Beetlejuice the Musical used Vloggi for a fan contest to appear onstage. Collect entries, entrant details and contest acceptance together.
Release-day stories
Bring record-store excitement into the release campaign. Ask listeners to show their new vinyl, share a favorite lyric or explain what the album means to them.
Tour and community
Turn fans’ favorite places, people and activities into a shared onstage story—the approach EmCo used for Tim McGraw’s “Like It, Love It, Show It” campaign.
FEATURE SPOTLIGHT · Video Conversations
Fans ask. Artists answer. The conversation travels.
Vloggi’s Video Conversations feature lets organizations ask questions in video form and collect up to eight linked video responses. For music, it brings artists and fans into the same conversation—even when the band is answering from the tour bus.
Make it personal: invite fans to submit questions, then let the artist record replies on their phone. Every response stays connected to its prompt, contributor details and permissions.
Already put to work: Our client Channl (formerly Nextfan) used Vloggi to run fan Q&As for both SZA and Mad Caddies, collecting fans’ video questions for the artists to answer.
Related feature: Video Q&A
Automatically compile the answers into a Q&A video with the prompt question displayed over each answer. Keep the fan’s question and the artist’s response together in the finished story.
Explore automatic Video Q&A → · Explore all Vloggi features →
INDUSTRY TIPS
Tips for music industry campaigns
Keep it low-fi. Make the brief clear.
Ask for one simple action, a short clip and the right orientation. Show an example, but leave room for fans’ personalities. Authentic beats overproduced.
Collect the footage and the rights together.
Use Vloggi’s rights assignment at submission, so every clip arrives with its consent record. Explain where fans could appear: an official music video, tour screen or artist channel.
Give fans a moment worth sharing.
Set a deadline around a release or tour date. Invite a personal story, an artist question or a favorite memory—and show fans the finished result.
CASE STUDIES
Music campaigns in practice
Nuclear Blast Records
Fans contributed footage from around the world for HammerFall’s official “Freedom” music video. Vloggi brought the original clips and contributor rights into one collection.
Wharf Cat Records
Fans’ own memory reels became the visual story for Drop Nineteens’ “Kick the Tragedy.” Personal footage gave a much-loved track a music video made from the lives of its audience.
EmCo
For the Tim McGraw 2022 tour, EmCo’s “Like It, Love It, Show It” campaign invited fans to upload a 10–15-second clip of their favorite places, people or activities—with themselves in it. The clips were used onstage during one of Tim McGraw’s songs.
More ideas for crowdsourced music videos
Charli XCX: behind the scenes of “Forever”
Explore how a fan call-out became a music video—and the practical work of collecting, reviewing and assembling thousands of contributions.
An industry example, not a Vloggi customer campaign.
YOUR QUESTIONS
Music industry FAQs
Do fans need an app or account?
No. Fans open your branded call-out in their browser and record or upload a video. The invitation can travel through a social post, email, fan community or QR code.
Can we collect rights to use fan submissions?
Yes. Vloggi’s consent assignment form assigns contributor rights to your organization during submission. The acceptance record stays connected to the video, so your team can find the footage and its permissions together.
Can an artist ask several questions?
Yes. Video Conversations support up to eight video responses in a guided submission. Use Conversations for a sequence of 2–8 prompts, or Capture for a single focused question.
Can we run a contest with public voting?
Yes. Collect entries through a branded video form and use a public gallery with voting and comments. Your team defines the campaign rules and which submissions are published.
Can we collect existing fan footage as well as new recordings?
Yes. Uploads suit archive footage and crowdsourced music videos. For new responses where provenance matters, use Vloggi’s verified capture workflow and keep the recording evidence connected to the submission.
Can our editor use the original files?
Yes. Collect originals in one library and download selected footage for production. Vloggi also supports branded compilation workflows for bringing multiple contributions together.
Who can publish the finished music video?
Only the music rights holders—or a team authorized by them—can publish the final music video. Vloggi’s consent assignment transfers the contributor’s rights in their submitted footage to your organization. The artist or label must also hold the necessary rights to the music, recording and final release.
Make your next release a shared experience.
Tell us the artist, the audience and the campaign. We’ll help you turn fan participation into a collection your team can use.