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Don’t compete with content creators; make them part of the show.
Turn fan-sourced footage into repeatable, rights-owned video formats for broadcasters, producers and entertainment brands. Vloggi brings authentic audience video, automatic contributor rights assignment and production-ready context into one collection.
Create more programming without commissioning a new shoot for every segment. Build companion episodes, sponsored challenges and social extensions around the audience you already have.
On this page: Examples · Featured tool · Format example · Production tips · Customer story · FAQs
Organizations using Vloggi to collect audience video for media and entertainment
Collects subscriber videos to celebrate channel milestones.
CNN Direct sourced citizen video journalism
Collects fan trick-shots for recurring video contests.
Collected viewer footage for news and current affairs.
Viewer video submissions for its YouTube channel.
THE PROBLEM
Production costs are rising. Viewers are scrolling away.
Television is caught between expensive production and audiences spending more time on social media. Commissioning another shoot cannot solve every programming gap. Broadcasters need the immediacy and authenticity of viewer-made video—without surrendering ownership of their shows to someone else’s platform.
THE SOLUTION
Viewers shoot the footage. You own the format.
Build repeatable, episodic user-generated video around a format your network controls. Viewers follow your brief and submit authentic footage. Vloggi collects contributor rights at submission and automates the assembly, graphics and packaging—turning audience participation into programming, with your editorial team in control.
USE CASES
Six ways to put audience-generated video to work
From the first location recce to a recurring viewer segment, collect authentic phone-shot footage for the way your production team actually works.
Casting & screen tests
Invite home-recorded auditions and introductions. Producers review real people in their own surroundings before committing to a shoot.
Viewer segments
Bring viewers’ gardens, kitchens, communities and experiences into broadcast programs. Collect short clips to a clear editorial brief, with contributor rights attached.
Fan questions
Collect audience video questions and make the person asking part of the on-screen conversation. Keep every question linked to its contributor.
Contests & challenges
Invite viewers to submit video entries to show-related original challenges—the kind of fan participation Dude Perfect inspires. Collect entries, permissions and contributor details in one place.
Location scouting
Ask local contacts to film practical walk-throughs before you send a crew. Assess access, light, space and potential locations remotely during pre-production.
Companion shows
Extend existing programs without costly location or studio shoots. Give fans a role between episodes: reactions, follow-ups and viewer-led stories that extend a series without another full production shoot.
FEATURE SPOTLIGHT · ECHO PILLARBOXING & AUTOMATIC RESIZING
They film in portrait. You broadcast in 16:9.
Most viewer footage arrives from a phone in portrait. Your show needs widescreen HD. Vloggi’ gives your production team access to clean 1080p video, echo pillarboxed and ready for broadcast. You can also download copies with channel branding, lower thirds and other video graphics already applied or resize as social-ready versions. Automatic resizing, upscaling and enhancement bring the footage into your broadcast workflow.
Fill the screen.
Keep the frame.
Vloggi’s proprietary Echo pillarboxing media encoding keeps the original portrait video sharp in the center and fills the widescreen edges with a soft, enlarged echo of the same footage. No stretched faces. No empty black bars.
Bring every clip into the program’s formatting.
Choose Clean for broadcast-grade 1080p video with consistent audio levels, or Branded to apply your project template, graphics and lower thirds. Keep the raw original and review preview alongside the production versions.
Create instant cut downs for social media.
Use Vloggi’s Other Shapes options for 9:16 vertical and 1:1 square versions. Download widescreen for the show, square for the feed and portrait for mobile—all from the same submission.
FORMAT IN PRACTICE · AUTOMATIC EPISODIC PRODUCTION
Life In My Hood: one format, a season of local stories.
Life In My Hood™ is an episodic user-generated lifestyle format that asks residents of one neighborhood to submit vision of:
COFFEE IN MY HOOD
SHOPPING IN MY HOOD
HANGING IN MY HOOD
EATING IN MY HOOD
GROCERIES IN MY HOOD
Vloggi’s rules-based video editor compiles these clips into fully-formatted episodes, in one of five languages.
The format is available for licensing globally and can be co produced with real estate partners or other advertisers wanting local video guides at massive scale at high production value.
Vloggi also holds a catalogue of other episodic user-generated television formats aimed at bridging the gap between the creator economy and formats rights holders. Set the visual identity and editorial rules once. Build a recurring audience-led series without editing every episode from scratch.
Life In My Hood is a registered trademark of Vloggi Technology Pty Ltd.
RELATED FORMAT CONCEPT
What’s Up With My Dog?
Another episodic user-generated show format created by Vloggi applies the same audience-led approach to a dog show. Owners film their dog’s puzzling behavior; the show’s expert responds. The broadcaster owns the format and decides which stories make each episode.
Invite the mystery
Put a QR code in the show. Owners upload a short clip, describe what their pet is doing and submit their contributor rights with the footage.
Match the expert
Producers shortlist the most useful or entertaining questions and record the presenter or expert’s response. Keep the owner, pet and question connected.
Build the next episode
Combine the viewer’s clip with the expert response, titles and recurring graphics. Package it as a broadcast segment, companion episode or social cutdown.
PRODUCTION TIPS
Tips for broadcasters and streamers
Own the repeatable idea not just footage
Work with Vloggi to define the episode structure, tone and story beats before the call-out. A strong format makes ordinary phone footage part of a recognizable show.
Brief for authentic footage
Ask for a specific action or story, not a polished advert. Explain framing, sound and clip length. Leave room for real voices and unexpected moments.
Build rights into submission
Collect originals, contributor details and rights assignment together. Keep editorial selection and attribution connected through production.
Co-brand the format. Keep the audience at its heart.
Turn a viewer segment into a repeatable sponsor opportunity: a retailer-backed trick-shot challenge, a co-branded cooking call-out or a home-improvement series. Carry the show identity and sponsor branding from the submission form into title cards, lower thirds, end slates and social versions. The broadcaster owns the format; viewers supply the stories; the partner becomes part of a recognizable series.
For online creators: Build an online video community with viewer submissions.
Further reading: How viewer participation shapes content strategy.
CASE STUDIES
Audience video in practice
Dude Perfect
Fan-made trick shots become part of the programming. Dude Perfect uses Vloggi for recurring audience contests, collecting entries and contributor permissions in one project.
MLB Opening Night
DLP Media Group collected fans singing Take Me Out to the Ball Game for Netflix’s MLB Opening Night broadcast, bringing viewer footage into a major live sports production.
CNN
CNN started using Vloggi in 2022 for CNN Direct. The news channel needs a way to authenticate video sourced from viewers before airing potentially synthetic media.
The image above is illustrative.
OUR MEDIA & ENTERTAINMENT PARTNER
Vloggi + Fanmade Films
We partner with Fanmade Films to develop repeatable, rights-owned user-generated video formats for broadcasters. Fanmade Films brings format development and production expertise; Vloggi powers the video collection, contributor rights assignment, provenance and compilation workflows underneath.
Together, we develop viewer-led segments, companion formats and sponsored challenges designed for broadcast, on-demand and social distribution.
YOUR QUESTIONS
FAQs
Can viewers record or upload without an app?
Yes. Vloggi works in the browser on phones, tablets and computers. Viewers open your branded link or scan an on-screen QR code to record or upload their video—no app download needed.
Can we collect video questions for a show?
Yes. Viewers record their questions through your branded video form. Your team receives the clips with contributor details, ready to select and bring into the show. Video questionnaires keep every response connected to its question.
How does Vloggi assign video rights to our organization?
Vloggi’s integrated consent and rights-assignment form assigns the contributor’s video rights to your organization during submission. The accepted agreement stays attached to the footage, giving your producers the original video and its rights record together. Your network controls the format and what goes on air.
How does Vloggi help verify audience footage?
Vloggi’s verified capture workflow connects human-recorded video with submission records and chain-of-custody evidence. Your producers can see where the footage came from and inspect its integrity record alongside the original clip.
Can our editors work with the collected files?
Yes. Shortlist submissions and bulk download the original footage for your editors, with contributor details and rights records connected in Vloggi. Our team can also build custom exports and integrations into your production workflow.
How should we prepare a viewer call-out?
Give viewers a simple filming brief, a deadline and your branded submission link or QR code. Share it on air, in email or through social channels. Vloggi collects the footage, contributor details and rights assignment in one place.
Can we build a recurring format from fan footage?
Yes. Viewers follow your storyboard, and Vloggi assembles their clips with your graphics, lower thirds and transitions into consistently formatted episodes. Together with Fanmade Films, we develop recurring audience-led formats that your network owns and controls.
Build a format your audience helps create.
Tell us the show, the audience and the opportunity. We’ll help shape a fan-sourced video workflow around your production, rights and distribution needs.