Case Study: AFTA
OVERVIEW
Client: The Australian Federation of Travel Agents Limited (AFTA)
Project: National mobilisation for COVID relief 2021
Type: Video advocacy campaign
Summary: In order to bolster its case for government assistance after an enforced industry closure, AFTA collected its members’ views in video clips to present to decision makers in Canberra.
- ABOUT AFTA
Peak body representing travel agents
The Australian Federation of Travel Agents Limited (AFTA) is the peak body for Australia’s travel agents, with its office located on Market Street, Sydney and represents the majority of travel agents in Australia. Founded in 1957, AFTA’s aim has been to stimulate, encourage and promote travel, and to uphold the interests of travel agents who form a vital part of Australia’s highly specialised travel and tourism industry