Vloggi logo
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
Menu
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
  • Features
  • Uses
    • Video messages
    • Communities
    • Video advocacy campaigns
    • Video Testimonials
    • Video Contests
    • Event videos
  • Pricing
  • Success Stories
  • About
  • Resources
    • Blog
    • Case Studies
    • Free eBooks
    • FAQs
Menu
  • Features
  • Uses
    • Video messages
    • Communities
    • Video advocacy campaigns
    • Video Testimonials
    • Video Contests
    • Event videos
  • Pricing
  • Success Stories
  • About
  • Resources
    • Blog
    • Case Studies
    • Free eBooks
    • FAQs
GET STARTED
Login

How to incentivise customers to contribute video for your content marketing campaign

How to incentivise customers to contribute video for your content marketing campaign

incentivise customers to contribute video
Written by Justin Wastnage
on August 21, 2020

Everybody in marketing knows that if content is king, then video is the emperor.

 

There are many different ways to create a good marketing campaign but the user-generated video is marketing’s holy grail. Authentic videos are trusted 7x more than advertising. Social media demands real people, not influencers. But the tip is to incentivise customers to contribute video, but more on that below

 

Video your stay with us hotels using Vloggi to run guest contests

 

Incentivise customers to contribute video

 

Vloggi is collaborative filmmaking. Anyone can launch a collaborative video project. Invite and incentivise your contributors and then collate and combine user-generated content.

Get entries from your community, customers, fans, advocates, staff or friends. Each project has a unique URL, allowing you to share marketing campaigns among your fanbase. You can add prizes to your project to incentivise your fanbase to contribute 10-second micro-vlogs or more extended playlists.

What's more, is that every project also has a unique QR code, for you to incorporate in your marketing marketing campaign for easy upload access.

 

How to create your marketing campaign with Vloggi 

 

Here is how it works:
When you start a project in Vloggi and write your project brief, you can add an incentive in the prize field. Here you can introduce an incentive or prize for your contributors (customers, fans, advocates, staff or community) to get them excited about your project. The sky's the limit for your incentive. Make it a fun game of skill*.

For example, the Eastern Suburbs Mums Facebook group offers Mamasai massage vouchers for the best playground reviews.

If you are a coffee shop, you could offer free coffee for a week or coffee beans for the best review video clip uploaded.

If you are running a promotion at a hotel, you could offer dinner at your restaurant for the best Vloggi or Vloggi story and so on.

Use your imagination and make your marketing campaign fun for the contributors and watch how your video library grows day by day!

We even have couples using Vloggi to crowdsource wedding reception videos, where no prize is required to incentivise the revellers.

*If you run an online competition or trade promotion lottery in Australia, i.e. a game of chance, you may be required to hold a permit. This includes competitions on social media networks. Games of skill are not regulated, however, to qualify as a game of skill, there must be a judge and set criteria to win. The regulations vary between each Australian state and are subject to change. You should visit the website of the relevant authority to find out more information in relation to the permits and rules for running an online competition or trade promotion lottery.
Please note we do not offer tax or regulatory advice. Please check online competition rules in your state or country

 

What are user-generated content examples?

 

User-generated video is already all around us. In fact, some 25% of all video content on the internet is user-generated. This includes YouTubers, Instagrammers, TikTok stars and even those sharing Instagram Stories with their friends.

 

The top five ranking user-generated video examples are:

  1. Unboxing videos see the instant reaction to your product as influencers open your packaging and provide a detailed explanation
  2. Video reviews - Real customers submit their video clips of your product or destination. This is a powerful tool to build social proof.
  3. Contest videos - Aggregate clips of your product in action from your most passionate consumers by launching a video contest
  4. Reaction videos - Consumers can film their reaction to questions, events or results and upload the clips for use by a brand in marketing
  5. Video Testimonials - Hear what your customers really think about your store by inviting them to submit video testimonials.

Want to read similar posts?

Read our tips on how to maximise user-generated video in your content marketing strategy

Short clip from Charli XCX Forever video

Behind the scenes of Charli XCX’s crowdsourced music video Forever

Justin Wastnage February 22, 2023

Charli XCX’s 2020 music video for her song ‘Forever’ is a great example of how a crowdsourced music video can be used to create stunning

Read more »
Vloggi wedding

Five fun wedding video and photo extras for your big day

Justin Wastnage November 29, 2022

If you’re like most couples, you’re probably planning to hire a video and photography crew to capture your wedding day. But have you thought about

Read more »
Vloggi video contest platform

Six lead generation strategies using video contests to recruit brand advocates

Justin Wastnage November 28, 2022

As anyone in business knows, generating leads is essential for success. And while there are many ways to generate leads, one of the most effective

Read more »

Keep up to date

Subscribe to the Vloggi newsletter to get video campaign marketing tips, product updates and news.

ABOUT US
  • Privacy Policy
  • Terms and Conditions
  • Investor information
  • Media releases
  • Media coverage
  • Affiliate program
  • Privacy Policy
  • Terms and Conditions
  • Investor information
  • Media releases
  • Media coverage
  • Affiliate program
Vloggi Resources
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
VLOGGI platform features
  • Vloggi Integrate – API video automation
  • Video Branding
  • Collect Video Submissions
  • Build a Content Library
  • Social Proof
  • Vloggi Integrate – API video automation
  • Video Branding
  • Collect Video Submissions
  • Build a Content Library
  • Social Proof
contact us

[email protected]

+61 1300 117093


11 York St, Sydney AU-2000

Twitter Facebook-f Linkedin Instagram
Vloggi logo

Copyright © 2022 Vloggi Pty Ltd. All rights reserved.
Vloggi® is a registered trademark of Ciné Souk Pty Ltd