Resources
Blog posts on human-generated video: practical ideas for collecting video stories, engaging communities, organizing submissions, and understanding consent and verification.
A public post is not permission to reuse a customer’s video. Justin Wastnage explains why consent records and a structured video collection workflow belong at the heart of your UGC strategy.
Read article →
Explore five ways user-generated video gives people a voice. From personal experiences to community causes and brand conversations, participant-led storytelling brings real perspectives into the content people watch.
Read article →
No one hates uncertainty more than investors. Two days ago global markets were down by record amounts and the G7 finance ministers were arranging emergency talks on how to ward against the impacts of a global slowdown. Chinese factory output is down, global air travel is highly disrupted and global business events are being cancelled.
Read article →
Explore four approaches to participatory video in experiential marketing, written during the disruption of 2021. See how collaborative campaigns helped brands adapt events and encourage two-way audience engagement.
Read article →
Build a community video advocacy campaign around real experiences. Learn how to plan your campaign, gather participant stories and share videos that explain your cause and invite support.
Read article →
Explore video marketing practices that help brands connect with customers. This guide considers where to use video, how to support your message and why a clear call to action matters.
Read article →
Use a social media video contest to invite audience participation and collect original content. Explore campaign ideas, entry requirements and incentives that encourage people to share their stories.
Read article →
Planning a business vlog? Consider how your content, everyday expertise and authentic workplace stories can support brand awareness and audience engagement before you start recording.
Read article →
Learn how user-generated content can help build and measure social proof for your brand. Explore the role of customer reviews, testimonials and recommendations in earning audience trust.
Read article →
Avoid common mistakes when planning a user-generated content campaign. Explore how thoughtful preparation and customer participation can support authentic stories, stronger engagement and useful social proof.
Read article →
See how employee-generated content can showcase workplace culture and the people behind your organization. Explore the role of staff videos, stories and advocacy in building connection and belonging.
Read article →
Discover ways to incorporate user-generated video into contests, challenges, virtual events and employee storytelling. Explore formats that invite participation and put community voices at the center of brand content.
Read article →Page 1 of 2 · 15 posts
