5 User-Generated Content Examples to inspire your marketing strategy

Are you looking for the next big thing for your marketing strategy? Something new and exciting that engages your audience. Then check out these user-generated content examples.   But why? User-generated content (UGC) is popular because it engages a brand’s community and helps create brand awareness while being really effective and low-cost. UGC leverages your […]

7 places to post user-generated video content

Places to post user-generated video content you've collected

If you’re thinking of collecting user-generated videos (UGV) or are about to start the journey, it’s a super exciting time! UGV is a great way to engage your community while collecting low-cost, highly impactful marketing videos. To take full advantage of it, you have to make it a part of the content strategy and know […]

How to incentivize your community to participate in UGC campaign

A group who participate in UGC campaign

To get your community to participate in UGC campaigns and contests, you need to make it worth their time and effort by offering prizes and benefits. By providing an incentive, you can get your community excited to participate in the activity. This could be intrinsic or extrinsic motivation. Whatever incentive or reward you choose, make […]

How Employee-Generated Content can benefit your organization

employee generated content

What is employee-generated content?   Employee-generated content (EGC) refers to images, videos, blogs, or other content created by an organization’s employees. This content can be shared on the employee’s own social media or the organization’s website, newsletters and social media to give an insight into the company, its employees, and the work culture. Employee-generated content […]

How brands can incorporate UGC videos in different formats

incorporate UGC videos

User-generated content (UGC) and video is constantly growing   With the pandemic, video has been increasingly collaborative. Whether it’s zoom meetings, live-streamed events, or birthday parties in quarantine. UGC videos in different formats emerged as the cost-effective, authentic, and engaging marketing tactic for marketers. Online contests, challenges, virtual events, and even employee-generated content have increased […]

How to build and measure social proof for your brand with UGC

woman taking photo to measure social proof

Many people consider social proof to be the best form of marketing. After all, 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. It’s a way for you to show your customers that they are not alone in their decision-making process and that others have had success with […]

5 UGC campaign mistakes to avoid

5 UGC campaign mistakes to avoid

Do you want to know the 5 UGC campaign mistakes to avoid?   Well before you can know the common mistakes and how to avoid them, let me explain exactly what a UGC campaign is.   What is a user-generated content (UGC) campaign   UGC campaigns can be defined as a means of engaging and […]

Video marketing for brands

Video marketing for brands

Video content marketing = higher conversions Video marketing for brands is an excellent way to connect with consumers today. With video, you can show your personality and build a connection with customers on a more personal level. It’s also worth mentioning that video marketing has been shown to increase conversion rates by 80%.   This […]

How to build a powerful advocacy campaign with community video

Community videos for advocacy campaigns

Community video is a powerful tool to tell your story and build awareness about an issue.   It can be used for advocacy campaigns, community organizing, social movements, and more. We’ve outlined four steps to help you plan a community video campaign that will engage your audience and achieve the results you want.   Step […]