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Category: Video marketing

Experiential marketing and participatory video
Justin Wastnage

Four ways to harness powerful participatory videos in experiential marketing in 2021

Building brands is hard. But the most successful brands have a two-way conversation with their customers. Stakeholder engagement is replaced by the meaningful exchange of

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February 26, 2021 No Comments
user generated video and customer engagement
Justin Wastnage

5 tips for successful customer engagement through regular user-generated video

If you want great customer engagement in 2021, then you’ll have to feed the social media beast, right?  It is almost impossible to succeed at content

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December 19, 2020 No Comments
video for real estate
Justin Wastnage

Four ways to offer virtual video inspections for real estate properties

We took a look at four awesome software products opening up video walkthroughs for real estate agents.

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August 24, 2020 No Comments
invite your community to contribute video clips with Vloggi
Satu Raunola-Spencer

How to write a good filming brief to encourage your community, colleagues or customers to contribute video for your marketing

A good project brief is critical to getting your community to deliver the video clips you need to build your video content

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August 20, 2020 1 Comment
User-generated video
Justin Wastnage

How coronavirus could be the tipping point for video collaboration

No one hates uncertainty more than investors. Two days ago global markets were down by record amounts and the G7 finance ministers were arranging emergency talks on how to ward against the impacts of a global slowdown. Chinese factory output is down, global air travel is highly disrupted and global business events are being cancelled.

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March 3, 2020 No Comments
Justin Wastnage

Will narrowcasting replace broadcasting?

Just as YouTube enabled one-to-many video producers to replace the networked media production hegemony, we are now entering the era of many-to-many video production and distribution, where ultra-niche programming is co-created by communities. The next leap forward will come through a combination of machine learning to automate production, video templating to automate post-production and crowdsourcing content to decentralise the filming.

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December 10, 2019 No Comments
Satu Raunola-Spencer

How to use staff travel to power your content marketing

Turn user-generated video into compelling content that drives customer engagement

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November 25, 2019 No Comments
How to increase hotel bookability through video
Justin Wastnage

How to increase hotel direct bookings through video content

Turn user-generated video into compelling content that drives customer engagement

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June 18, 2019 No Comments
Justin Wastnage

Are you ready for B2B2C marketing? Learn how to embrace passion plays

At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy.

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April 19, 2018 No Comments
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