Four ways to offer virtual video inspections for real estate properties
We took a look at four awesome software products opening up video walkthroughs for real estate agents.
August 24, 2020
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Category: Video marketing
How to write a good filming brief to encourage your community, colleagues or customers to contribute video for your marketing
A good project brief is critical to getting your community to deliver the video clips you need to build your video content
August 20, 2020
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How coronavirus could be the tipping point for video collaboration
No one hates uncertainty more than investors. Two days ago global markets were down by record amounts and the G7 finance ministers were arranging emergency talks on how to ward against the impacts of a global slowdown. Chinese factory output is down, global air travel is highly disrupted and global business events are being cancelled.
March 3, 2020
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Will narrowcasting replace broadcasting?
Just as YouTube enabled one-to-many video producers to replace the networked media production hegemony, we are now entering the era of many-to-many video production and distribution, where ultra-niche programming is co-created by communities. The next leap forward will come through a combination of machine learning to automate production, video templating to automate post-production and crowdsourcing content to decentralise the filming.
December 10, 2019
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How to use staff travel to power your content marketing
Turn user-generated video into compelling content that drives customer engagement
November 25, 2019
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Are you ready for B2B2C marketing? Learn how to embrace passion plays
At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy.
April 19, 2018
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Do councils need video to promote their destinations?
So, do councils need video to promote their destinations? Well, yes. Why? Because that’s what people are searching for and because it can tell a story in a way that still images cannot. But you don’t have to spend a fortune to create compelling and effective content.
March 24, 2018
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Why destinations need blogs and video blogs
Consumers these days are becoming increasingly immune to normal advertising, with many regarding it as an interruption. They stream TV shows through apps like Netflix
March 24, 2017
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Are you still marketing your destination without video?
Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures,
March 24, 2017
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