Building brands is hard. But the most successful brands have a two-way conversation with their customers. Stakeholder engagement is replaced by the meaningful exchange of
If you want great customer engagement in 2021, then you’ll have to feed the social media beast, right? It is almost impossible to succeed at content
We took a look at four awesome software products opening up video walkthroughs for real estate agents.
A good project brief is critical to getting your community to deliver the video clips you need to build your video content
No one hates uncertainty more than investors. Two days ago global markets were down by record amounts and the G7 finance ministers were arranging emergency talks on how to ward against the impacts of a global slowdown. Chinese factory output is down, global air travel is highly disrupted and global business events are being cancelled.
Just as YouTube enabled one-to-many video producers to replace the networked media production hegemony, we are now entering the era of many-to-many video production and distribution, where ultra-niche programming is co-created by communities. The next leap forward will come through a combination of machine learning to automate production, video templating to automate post-production and crowdsourcing content to decentralise the filming.
Turn user-generated video into compelling content that drives customer engagement
Turn user-generated video into compelling content that drives customer engagement
At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy.
