4 easy ways to collect video testimonials from customers
Do you have happy customers who love talking about your brand? Are they saying great things about you? Then you should make sure potential customers hear about it and collect video testimonials to share with them! Why video testimonials? An authentic review or testimonial can go a long way in convincing new customers […]
7 places to post user-generated video content
If you’re thinking of collecting user-generated videos (UGV) or are about to start the journey, it’s a super exciting time! UGV is a great way to engage your community while collecting low-cost, highly impactful marketing videos. To take full advantage of it, you have to make it a part of the content strategy and know […]
How to incentivize your community to participate in UGC campaign
To get your community to participate in UGC campaigns and contests, you need to make it worth their time and effort by offering prizes and benefits. By providing an incentive, you can get your community excited to participate in the activity. This could be intrinsic or extrinsic motivation. Whatever incentive or reward you choose, make […]
How brands can incorporate UGC videos in different formats
User-generated content (UGC) and video is constantly growing With the pandemic, video has been increasingly collaborative. Whether it’s zoom meetings, live-streamed events, or birthday parties in quarantine. UGC videos in different formats emerged as the cost-effective, authentic, and engaging marketing tactic for marketers. Online contests, challenges, virtual events, and even employee-generated content have increased […]
How to build and measure social proof for your brand with UGC
Many people consider social proof to be the best form of marketing. After all, 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising. It’s a way for you to show your customers that they are not alone in their decision-making process and that others have had success with […]
Four ways to harness powerful participatory videos in experiential marketing in 2021
Four ways to harness powerful participatory videos in experiential marketing In 2021 Building brands is hard. But the most successful brands have a two-way conversation with their customers. Stakeholder engagement is replaced by the meaningful exchange of ideas. What customers want is to feel engaged in a brand. This could be live events, multichannel practical […]
How to crowdsource a video blog marketing campaign
How to crowdsource a video blog marketing campaign This year marks the 15 year anniversary of crowdsourcing. During the past decade and a half, some 85% of the world’s biggest brands have used crowdsourced content*. These include Dorito’s, Nike and the UK’s Waitrose supermarket. The benefits of user-generated, crowdsourced video are obvious to big brands. […]
5 easy ways to source your user-generated video campaigns
5 easy ways to source your user-generated video content We get asked a lot when launching user-generated video campaigns for our partners is where to find video contributors. The answer lies in good, old-fashioned outreach. Most of our customers use Vloggi for social media community engagement videos. The power of user-generated video campaigns (UGV) is the ability to […]
How to make great online video contests using user-generated videos from your community
The easiest way to get user-generated videos is without any doubt setting up an online competition. This will give you tonnes of videos from different places, different people and different perspectives.
