Resources
Blog posts on human-generated video: practical ideas for collecting video stories, engaging communities, organizing submissions, and understanding consent and verification.
What motivates people to contribute to a user-generated content campaign? Explore creative challenges, recognition and prizes, and how to choose incentives that fit your community and campaign goals.
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Explore five user-generated content campaign examples, including Doritos and Starbucks. Discover how brands invited creative participation and consider ideas you could adapt for your own community marketing.
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Collected great user-generated videos? Explore seven places to share them and bring customer stories into your marketing, extending the value of contributor content beyond a single social platform.
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