5 successful user-generated content example for you to re-use in your marketing strategy
Are you looking for the next big thing for your marketing strategy? Something new and exciting that engages your audience. Then check […]
UGC Should be a Part of Your Non-Profit Marketing Strategy
Are you trying to do your non-profit marketing on a shoestring budget? Are you looking for a cost-effective yet highly efficient way […]
The New ROI of Authentic Video: Why Real People Are Becoming Your Most Valuable Marketing Asset
AI has made polished video almost free. That changes the economics of marketing in an unexpected way. As synthetic content becomes abundant, authentic human stories become more valuable. The brands that earn trust won’t be those producing the most content, but those proving there are real people behind it. Here’s why authenticity is becoming marketing’s highest-return asset.
Behind the scenes of Charli XCX’s crowdsourced music video Forever
Charli XCX’s 2020 music video for her song ‘Forever’ is a great example of how a crowdsourced music video can be used […]
How to use staff travel to power your content marketing
Turn user-generated video into compelling content that drives customer engagement
How coronavirus could be the tipping point for video collaboration
No one hates uncertainty more than investors. Two days ago global markets were down by record amounts and the G7 finance ministers were arranging emergency talks on how to ward against the impacts of a global slowdown. Chinese factory output is down, global air travel is highly disrupted and global business events are being cancelled.