COVID vaccine certificates and 4 other travel trends for 2021
As we edge towards having a vaccine for COVID, in-passport vaccination certificates will a travel must-have in 2021.
How to use staff travel to power your content marketing
Turn user-generated video into compelling content that drives customer engagement
How to increase hotel direct bookings through video content
Turn user-generated video into compelling content that drives customer engagement
Do councils need video to promote their destinations?
So, do councils need video to promote their destinations? Well, yes. Why? Because that’s what people are searching for and because it can tell a story in a way that still images cannot. But you don’t have to spend a fortune to create compelling and effective content.
Why travel bloggers need a side hustle – and where to find it
With follower fatigue, freelance rates crumbling and more demanded of travel bloggers to make ends meet, there is a real need for a new income stream. Ciné Souk has developed its Vloggi video capture app to provide another string to bloggers’ bows.
Why destinations need blogs and video blogs
Consumers these days are becoming increasingly immune to normal advertising, with many regarding it as an interruption. They stream TV shows through apps like Netflix and Stan, or record TV shows and fast forward through the ads. But this doesn’t mean that you can’t reach them and get your message through – it’s just that […]
Are you still marketing your destination without video?
Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures, ads in print media, and static images online? If the answer is yes, then you need to know that you’re missing out on customers. You need to be harnessing the power […]
What a crowdsourced feature film can teach destinations about user-generated content
Director Richie Mehta assembled a feature-length movie from 16,000 user-generated clips. The power of India In A Day can be transferred to destination marketing.
5 reasons why tourism boards need video blogs
Templated travel video blog production from companies like Ciné Souk, make it possible for anyone to shoot simple, easy travel videos on their phones.
