Behind the scenes of Charli XCX’s crowdsourced music video Forever

Short clip from Charli XCX Forever video

Charli XCX’s 2020 music video for her song ‘Forever’ is a great example of how a crowdsourced music video can be used to create stunning visuals. Locked down during the first wave of COVID, the record company couldn’t shoot a promo video. Instead, the team behind the project sent out an open call for users […]

UGC Should be a Part of Your Non-Profit Marketing Strategy

UGC part non-profit marketing strategy

Are you trying to do your non-profit marketing on a shoestring budget? Are you looking for a cost-effective yet highly efficient way to engage your audience and gain support? Here’s why user-generated content should be a part of your marketing strategy.   With many organizations out there with equally important missions, your non-profit needs to […]

7 Places to Post User-Generated Video Content

Places to post user-generated video content you've collected

If you’re thinking of collecting user-generated videos (UGV) or are about to start the journey, it’s a super exciting time! UGV is a great way to engage your community while collecting low-cost, highly impactful marketing videos. To take full advantage of it, you have to make it a part of the content strategy and know […]

3 important factors to consider when vlogging for business

Young man vlogging for business

3 important factors to consider when vlogging for business Vlogging for business is a great way to increase brand awareness, engagement and conversions. A Hubspot report states, ‘Video is the number one form of media used in content strategy, overtaking blogs and infographics’. Video can be simple, affordable, and interesting but at times we know […]

New features – Manage your user-generated video contributions with Vloggi

New features in Vloggi

New Features – Manage Your User-Generated Video Contributions With Vloggi Welcome to the all new features in Vloggi If you work as a team in your brand marketing, then you will know how useful it is to collaborate on content campaigns. Video content creation is no different. That is the reason behind the latest updates […]

Media release: UGC video platform Vloggi completes pre-seed round of over US$570,000

video startup investment

Media Release: UGC Video Platform Vloggi Completes Pre-Seed Round Of Over US$570,000 Video Startup investment raise takes post-money valuation at US$2.5 million Milestone paves the way for Vloggi’s seed capital raise in July Fundraising was paused during COVID, before video tech investor joined round  Vloggi completes pre-seed raise Australian user-generated video platform Vloggi today announced […]

Four ways to harness powerful participatory videos in experiential marketing in 2021

participatory videos in experiential marketing In 2021

Four ways to harness powerful participatory videos in experiential marketing In 2021 Building brands is hard. But the most successful brands have a two-way conversation with their customers. Stakeholder engagement is replaced by the meaningful exchange of ideas. What customers want is to feel engaged in a brand. This could be live events, multichannel practical […]