How to make great online video contests using user-generated videos from your community
The easiest way to get user generated videos is without any doubt setting up an online competition. This will give you tonnes of videos from different places, different people and different perspectives.
How to crowdsource a video blog marketing campaign
Source video clips from your community, customers, or colleagues. Each project has its unique URL, allowing you to share the project upload page among your community.
How to write a good filming brief to encourage your community, colleagues or customers to contribute video for your marketing
A good project brief is critical to getting your community to deliver the video clips you need to build your video content
How to record good video clips on your phone for crowdsourced video production
10-15 second video clips are the building blocks of the Vloggi platform Create a project and invite your community – customers, colleagues, fans – to contribute. They can use the Vloggi app or upload existing video to the Vloggi website to allow you easily and quickly create short films leveraging user-generated content to help promote your […]
Are you ready for B2B2C marketing? Learn how to embrace passion plays
At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy. The business-to-business-to-consumer business model doesn’t even have its own Wikipedia entry. Yet Wikipedia itself is the one of the most successful user-generated content platform in the world. Almost 45 million entries created […]
What a crowdsourced feature film can teach destinations about user-generated content
Director Richie Mehta assembled a feature-length movie from 16,000 user-generated clips. The power of India In A Day can be transferred to destination marketing.
