Four ways to harness powerful participatory videos in experiential marketing in 2021

participatory videos in experiential marketing In 2021

Four ways to harness powerful participatory videos in experiential marketing In 2021 Building brands is hard. But the most successful brands have a two-way conversation with their customers. Stakeholder engagement is replaced by the meaningful exchange of ideas. What customers want is to feel engaged in a brand. This could be live events, multichannel practical […]

Media release: Vloggi strengthens team, secures strategic video investor

Vloggi strengthens team, secures strategic video investor

User-generated video platform Vloggi strengthens team, secures strategic video investor   Video producer becomes third largest external shareholder through strategic investment New board position created for Head of Video Tarryn Myburgh Head of Growth recruited from fast-moving no-code software sector   Sydney-based video scale-up Vloggi is welcoming two new strategic team members as it moves […]

How to crowdsource a video marketing campaign

How to crowdsource video blog marketing campaign

How to crowdsource a video blog marketing campaign This year marks the 15 year anniversary of crowdsourcing. During the past decade and a half, some 85% of the world’s biggest brands have used crowdsourced content*.  These include Dorito’s, Nike and the UK’s Waitrose supermarket. The benefits of user-generated, crowdsourced video are obvious to big brands. […]

5 tips for successful customer engagement through regular user-generated video

Friends watching social media in a smart phone.

5 tips for successful customer engagement through regular user-generated video Do you want great customer engagement? If you want great customer engagement, then you’ll have to feed the social media beast. Right?!  It is almost impossible to succeed at content marketing without creating regular blog posts and the same is true today of video content. Content marketing relies […]

5 Easy Ways to Source your User-Generated Video Campaigns

Social media addiction

5 easy ways to source your user-generated video content We get asked a lot when launching user-generated video campaigns for our partners is where to find video contributors. The answer lies in good, old-fashioned outreach. Most of our customers use Vloggi for social media community engagement videos. The power of user-generated video campaigns (UGV) is the ability to […]

How to record good video clips on your phone for crowdsourced video production

record video clips

10-15 second video clips are the building blocks of the Vloggi platform Create a project and invite your community – customers, colleagues, fans – to contribute. They can use the Vloggi app or upload existing video to the Vloggi website to allow you easily and quickly create short films leveraging user-generated content to help promote your […]

Are you ready for B2B2C marketing? Learn how to embrace passion plays

Shooting videos

At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy. The business-to-business-to-consumer business model doesn’t even have its own Wikipedia entry.  Yet Wikipedia itself is the one of the most successful user-generated content platform in the world. Almost 45 million entries created […]