The question we get asked a lot when launching user-generated video campaigns for our partners is where to find video contributors. The answer lies in good,
Get entries from your community, customers, fans, advocates, staff or friends. Each project has a unique URL, allowing you to share the project among your fanbase. You can add prizes to your project to incentivise your fanbase to contribute 10-second micro-vlogs or more extended playlists.
10-15 second video clips are the building blocks of the Vloggi platform Create a project and invite your community – customers, colleagues, fans – to contribute.
So, do councils need video to promote their destinations? Well, yes. Why? Because that’s what people are searching for and because it can tell a story in a way that still images cannot. But you don’t have to spend a fortune to create compelling and effective content.
Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures,
Director Richie Mehta assembled a feature-length movie from 16,000 user-generated clips. The power of India In A Day can be transferred to destination marketing.
Remember when no-one photographed their food? Well, within two years, you’ll be saying “remember when no-one filmed their hotel rooms?”.
The phenomenon of unrooming explained, The dynamics of the unrooming audience, Crowdsourced video as a concept, How not to control first person editorial, Working with destinations to engage vloggers
There are currently 1.5 billion smartphones with high definition cameras. By 2018 this figure will be 2.5 billion and many of these will have 4K-capable cameras. This stat alone leads a clue to solving travel’s video deficit.
Copyright © 2020 Vloggi Pty Ltd. All rights reserved.
Vloggi® is a registered trademark of Ciné Souk Pty Ltd
