Are you ready for B2B2C marketing? Learn how to embrace passion plays

At a recent travel marketing summit, the debate raged about the best mix between B2B and B2C marketing. The missing acronym, B2B2C is in its infancy. The business-to-business-to-consumer business model doesn’t even have its own Wikipedia entry.  Yet Wikipedia itself is the one of the most successful user-generated content platform in the world. Almost 45 million entries created […]