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Tag: tourism

Justin Wastnage

A focus on short-haul and domestic travellers will require a complete marketing asset refresh

September is usually way too late to start destination marketing for the Christmas holiday season. Normally hotels are fully booked five or six months in

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August 28, 2020 1 Comment
Rowan Barker

Are you still marketing your destination without video?

Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures,

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March 24, 2017 No Comments
Justin Wastnage

Collaborative marketing in the collaborative economy

 Remember when no-one photographed their food? Well, within two years, you’ll be saying “remember when no-one filmed their hotel rooms?”.

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November 11, 2016 No Comments
Justin Wastnage

Could crowdsourcing solve travel’s video shortage?

There are currently 1.5 billion smartphones with high definition cameras. By 2018 this figure will be 2.5 billion and many of these will have 4K-capable cameras. This stat alone leads a clue to solving travel’s video deficit. 

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July 29, 2016 No Comments
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