Vloggi logo
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
Menu
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
  • Features
  • Uses
    • Video messages
    • Communities
    • Video advocacy campaigns
    • Video Testimonials
    • Video Contests
    • Event videos
  • Pricing
  • Success Stories
  • About
  • Resources
    • Blog
    • Case Studies
    • Free eBooks
    • FAQs
Menu
  • Features
  • Uses
    • Video messages
    • Communities
    • Video advocacy campaigns
    • Video Testimonials
    • Video Contests
    • Event videos
  • Pricing
  • Success Stories
  • About
  • Resources
    • Blog
    • Case Studies
    • Free eBooks
    • FAQs
GET STARTED
Login

Media release – Vloggi and SnapSea sign strategic partnership agreement in user-generated content play

Media release – Vloggi and SnapSea sign strategic partnership agreement in user-generated content play

Strategic partnership Vloggi and Snapsea
Written by David Binning
on December 1, 2021

An exciting new strategic partnership in the user-generated content space

  • Vloggi and SnapSea to jointly market services
  • Vloggi technology will be integrated into SnapSea suite of services
  • SnapSea’s rights management platform offered by Vloggi alongside video collecting

 

LONDON, UK & SYDNEY, AUSTRALIA – 1 December 2021 - Sydney-based video messaging scale-up Vloggi and London-based user-generated content management platform SnapSea have announced that they will form a partnership to jointly market, promote and develop user-generated content technology. The partnership is complimentary, as each platform covers a separate part of the burgeoning user-generated content market.

Under the Memorandum of Understanding signed by both parties, Vloggi and SnapSea will promote and refer each other’s services in their respective home markets and vertical niches.

invite upload and create community video vloggi

Vloggi is a tool that allows organizations to easily collect and manage video at scale, with re-use permissions granted at the time of upload. Vloggi’s main use cases include community engagement, external marketing and internal communication.

SnapSea specialises in sourcing publicly-available user-generated images and obtaining re-use permissions. SnapSea's main use cases are to enhance and bolster brands' visual content stores, engage with their audiences via social media platforms and share visual asset libraries.

“We see great synergies in our two product sets,” said Justin Wastnage, founder and CEO of Vloggi. “Increasingly companies are looking for both public and private user-generated content and this partnership allows us to work with a leader in the public social media rights management space to deliver that service to our clients”.

Cody Dillabough, managing director of SnapSea said: “Public user-generated content offers brands the opportunity to take advantage of a plethora of authentic and timely content available at their fingertips. However, in the public sphere, impactful video content can be much more difficult to source and license via social media platforms. We hope this partnership with Vloggi will enable us to offer both public and private user-generated content and round out our product offering to clients.”

Private user-generated content is increasingly being used by companies for market research or feedback on products. Wastnage said: “Some of the content can then be used in marketing, with the contributors' consent. “Our clients like to call our system 'controlled authenticity’ since they can moderate content prior to publishing content on social media. Traditional user-generated contests rely on hashtags, where all the content –good and bad– is available for all to see. For more sensitive brands or issues-based organizations, private user-generated content is preferred.”

“With the rise of video creation and improvements in content delivery networks, we have seen a significant move towards video by brands and consumers alike. With the direct upload capabilities of Vloggi and the creator discovery tools of SnapSea, our clients can enable their brand advocates and ambassadors to upload videos already captured on their phones,” said Dillabough.

The partnership will evolve into a technology-sharing partnership in 2022, with leading elements of both parties’ software available to each other’s clients. Together we help brands tell their story through user-generated content.

 

About Vloggi

 

Founded in 2018, Sydney tech startup Vloggi is the world’s first collaborative video production platform using AI to process, sort and annotate user-generated video for use by businesses and social groups. Vloggi is the ultimate video collection, making it easy to collect videos from anyone, anywhere, at any time.

 

About SnapSea

 

Founded in 2020, SnapSea's intuitive visual marketing platform utilises first-in-class AI curation to help brands identify, source and acquire re-use rights to the most impactful visual content available on social media today.

 

Media enquiries (Asia Pacific)

David Binning, Brand Comms Bureau
[email protected] / +61 406 397 033

Media enquiries (Europe)

Cody Dillabough
[email protected] / +44 7862 281082

Want to read similar posts?

Read our tips on how to maximise user-generated video in your content marketing strategy

Short clip from Charli XCX Forever video

Behind the scenes of Charli XCX’s crowdsourced music video Forever

Justin Wastnage February 22, 2023

Charli XCX’s 2020 music video for her song ‘Forever’ is a great example of how a crowdsourced music video can be used to create stunning

Read more »
Vloggi wedding

Five fun wedding video and photo extras for your big day

Justin Wastnage November 29, 2022

If you’re like most couples, you’re probably planning to hire a video and photography crew to capture your wedding day. But have you thought about

Read more »
Vloggi video contest platform

Six lead generation strategies using video contests to recruit brand advocates

Justin Wastnage November 28, 2022

As anyone in business knows, generating leads is essential for success. And while there are many ways to generate leads, one of the most effective

Read more »

Keep up to date

Subscribe to the Vloggi newsletter to get video campaign marketing tips, product updates and news.

ABOUT US
  • Privacy Policy
  • Terms and Conditions
  • Investor information
  • Media releases
  • Media coverage
  • Affiliate program
  • Privacy Policy
  • Terms and Conditions
  • Investor information
  • Media releases
  • Media coverage
  • Affiliate program
Vloggi Resources
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
  • Case Study page
  • Blog
  • Free eBooks
  • FAQs
  • Help Center
VLOGGI platform features
  • Vloggi Integrate – API video automation
  • Video Branding
  • Collect Video Submissions
  • Build a Content Library
  • Social Proof
  • Vloggi Integrate – API video automation
  • Video Branding
  • Collect Video Submissions
  • Build a Content Library
  • Social Proof
contact us

[email protected]

+61 1300 117093


11 York St, Sydney AU-2000

Twitter Facebook-f Linkedin Instagram
Vloggi logo

Copyright © 2022 Vloggi Pty Ltd. All rights reserved.
Vloggi® is a registered trademark of Ciné Souk Pty Ltd