Consumers these days are becoming increasingly immune to normal advertising, with many regarding it as an interruption. They stream TV shows through apps like Netflix and Stan, or record TV shows and fast forward through the ads. But this doesn't mean that you can't reach them and get your message through - it's just that how you do it has changed.
Rather than ads, direct sales or marketing, people are far more likely to be influenced by peer-to-peer recommendations. Think of how much time people spend on sites like Facebook or Instagram, or reading reviews of products, services or experiences - including travel - on sites like Trip Advisor.
It’s a digital world
It’s a well-known universal truth that a picture is worth a thousand words. When a collection of several pictures is combined to make a video, then, I suppose, you will be able to see just how much more impactful a video can be as compared to the written word.
The late 20th century witnessed the beginning of what is now referred to as the Digital Revolution. This refers to the shift from mechanical technology to electronic technology. Today, most of the businesses we conduct or the majority of our interactions with others take place online. For success in any venture, it is paramount that the person and the organisation can mould itself according to the changing times and go with the tide.
Travel blogs and tourism boards are no different. They too need to jump onto the online bandwagon, if they don’t want to miss the express train to success and acclaim.
The message is conveyed faster
Another significant change in the mindset of people in today’s world has been the need for efficiency. People understand that time is money, and so they want the right information and they want it fast. You can no longer expect a person to go through a myriad of information to find what they need when a quick search on a search engine like Google would yield quicker and more accurate results.
Brings destinations to life
Video blogs help create a dynamic presence for the destination you are trying to promote for tourism. There is no shortage of places in the world that are definitely worth a visit. Numerous places hold attractions that are both human-made or natural. But to get the word across about these places, the potential tourist needs to be able to see the place in action. That’s something only a video blog can offer. A text-based blog, supported by pictures, can’t capture the aura or energy of a place that makes it unique.
Anyone can do it
With new technology being released on almost a daily basis, creating spectacular videos is now easier than ever. With a focus on user friendliness, latest equipment such as high end video cameras and software, like Camtasia and ScreenFlow to edit those videos, now make it possible for anyone to create a perfect video.
Templated video blog platforms like Vloggi, make it possible for anyone to have perfect videos on their video blogs. They have a network of filmmakers that will shoot, edit and compile videos tailor-made to meet the requirements of your blog.
Easily sharable content
Thanks to websites like YouTube and Vimeo, it is now easier than ever to share the videos you create. So, it is much easier to advertise the best tourist locations. With the ability to integrate YouTube videos in blog posts and on other social media platforms, you get to reach the maximum number of viewers. These viewers will ultimately end up becoming tourists in those destinations.
Keeping these factors in mind, it is safe to assume that as compared to regular text based blog posts, a short video clip that conveys the same information would have a greater number of views. And, that these videos would leave a much more lasting impression on the viewer.
Topics: Travel journalism, User-generated, video blog, vlog
