Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures,
Director Richie Mehta assembled a feature-length movie from 16,000 user-generated clips. The power of India In A Day can be transferred to destination marketing.
After a year of talk. Serious talk, less serious talk and then serious money talk, we finally launched Ciné Souk short travel videos in late 2016.
It’s a well-known universal truth that a picture is worth a thousand words. When a collection of several pictures is combined to make a video, then, I suppose, you will be able to see just how much more impactful a video can be as compared to the written word.
Remember when no-one photographed their food? Well, within two years, you’ll be saying “remember when no-one filmed their hotel rooms?”.
There are currently 1.5 billion smartphones with high definition cameras. By 2018 this figure will be 2.5 billion and many of these will have 4K-capable cameras. This stat alone leads a clue to solving travel’s video deficit.