A picture may be worth a thousand words, but video is estimated to be worth well over a million. So it may come as no surprise that video marketing is taking over almost every aspect of content marketing. Yet there is one sector where video appears obvious, but is not yet mainstream: real estate.
Technology startups are always a roll of the dice. Like a game of Monopoly played with real money, the normal rhythm is always two steps forward for every one step back.
Had it not been for a cable supplier in Arizona, who already had the domain name covid.com, then Vloggi may right now be trying to undo a disastrous rebranding exercise.
No one hates uncertainty more than investors. Two days ago global markets were down by record amounts and the G7 finance ministers were arranging emergency talks on how to ward against the impacts of a global slowdown. Chinese factory output is down, global air travel is highly disrupted and global business events are being cancelled.
Just as YouTube enabled one-to-many video producers to replace the networked media production hegemony, we are now entering the era of many-to-many video production and distribution, where ultra-niche programming is co-created by communities. The next leap forward will come through a combination of machine learning to automate production, video templating to automate post-production and crowdsourcing content to decentralise the filming.
Turn user-generated video into compelling content that drives customer engagement
Video content marketing disruptors Vloggi have been named as one of three joint winners of the pan-Asian Pitch for US$1 Million competition. Vloggi is now one of three Australian startups in the running to receive a $US1 million ($A1.5 million) capital investment from US venture capitalist family office EDGE196.
Posted by David Binning on Oct 2, 2019 3:07:10 PM New advisors include StartCon founder Cheryl Mack, and deepen sector expertise Revamped board well placed to help Vloggi navigate crucial next
User-generated video startup Vloggi launches team collaboration in major platform revamp with mission to take crowdsourced video to the masses Create video projects to source video
marketing@vloggi.com
11 York Street, Sydney AU-2000