Consumers these days are becoming increasingly immune to normal advertising, with many regarding it as an interruption. They stream TV shows through apps like Netflix
Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures,
Director Richie Mehta assembled a feature-length movie from 16,000 user-generated clips. The power of India In A Day can be transferred to destination marketing.
Templated travel video blog production from companies like Ciné Souk, make it possible for anyone to shoot simple, easy travel videos on their phones.
After a year of talk. Serious talk, less serious talk and then serious money talk, we finally launched Ciné Souk short travel videos in late 2016.
It’s a well-known universal truth that a picture is worth a thousand words. When a collection of several pictures is combined to make a video, then, I suppose, you will be able to see just how much more impactful a video can be as compared to the written word.
Remember when no-one photographed their food? Well, within two years, you’ll be saying “remember when no-one filmed their hotel rooms?”.
The phenomenon of unrooming explained, The dynamics of the unrooming audience, Crowdsourced video as a concept, How not to control first person editorial, Working with destinations to engage vloggers
There are currently 1.5 billion smartphones with high definition cameras. By 2018 this figure will be 2.5 billion and many of these will have 4K-capable cameras. This stat alone leads a clue to solving travel’s video deficit.
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