Resources
Blog posts on human-generated video: practical ideas for collecting video stories, engaging communities, organizing submissions, and understanding consent and verification.
Explore how MrBeast uses viewer participation, challenges and casting to engage his YouTube audience—and what smaller creators can learn about community-led video content.
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Manage viewer-contributed video with clearer attribution, labeling and watermarking. This guide explores how YouTube creators can organize submissions, credit contributors and keep permission information connected to footage.
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In the era of YouTube, Instagram and TikTok, it is evident that businesses can no longer rely on writing blog posts and status updates here and there. If you want to stay relevant in 2021 and beyond, you need to embrace video marketing.
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Explore how video marketing can introduce your brand and communicate its story. Learn how different video approaches can support audience connection, trust and a clearer sense of what your business offers.
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Discover seven video marketing formats for nonprofits. Explore ideas for engaging members, explaining your cause and sharing stories with donors and decision-makers while making the most of available resources.
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Discover five wedding video and photo ideas, from photo booths and drone footage to guest contributions. Explore ways to capture different perspectives and preserve memories of your celebration.
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Go behind the scenes of Charli XCX’s crowdsourced Forever music video. Explore how a fan callout combined existing phone clips and newly recorded footage into a collaborative lockdown production.
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Explore the relationship between customer-generated footage and generative AI video. This article considers why original clips from real people may become valuable inputs for future brand content workflows.
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Explore six ways to connect video contests with lead generation and brand advocacy. Learn how inviting customer stories can encourage participation and help introduce your business to new audiences.
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Vloggi was named a finalist in the 2022 International Government Communications Award’s innovation category. Read the announcement from Sharjah, where the platform appeared alongside CitizenLab and OpenDataSoft.
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Planning to download and reuse user-generated video? Explore the consent, content rights and platform terms marketers need to consider before bringing someone else’s footage into a campaign.
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Build brand trust by making room for customer voices. Explore how user-generated content, feedback and genuine community relationships can complement advertising and bring real experiences into your marketing.
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