A focus on short-haul and domestic travellers will require a complete marketing asset refresh
September is usually way too late to start destination marketing for the Christmas holiday season. Normally hotels are fully booked five or six months in advance. But 2020 is no normal year. This year, people are either unable or reluctant to travel. But the restrictions are being lifted and COVID-safe travel plans are being enacted […]
How to write a good filming brief to encourage your community, colleagues or customers to contribute video for your marketing
A good project brief is critical to getting your community to deliver the video clips you need to build your video content
Do councils need video to promote their destinations?
So, do councils need video to promote their destinations? Well, yes. Why? Because that’s what people are searching for and because it can tell a story in a way that still images cannot. But you don’t have to spend a fortune to create compelling and effective content.
Why travel bloggers need a side hustle – and where to find it
With follower fatigue, freelance rates crumbling and more demanded of travel bloggers to make ends meet, there is a real need for a new income stream. Ciné Souk has developed its Vloggi video capture app to provide another string to bloggers’ bows.
Are you still marketing your destination without video?
Are you still marketing your destination the same way you did last year? And the year before that? Does that mean you’re relying on brochures, ads in print media, and static images online? If the answer is yes, then you need to know that you’re missing out on customers. You need to be harnessing the power […]
5 reasons why tourism boards need video blogs
Templated travel video blog production from companies like Ciné Souk, make it possible for anyone to shoot simple, easy travel videos on their phones.
Destination Marketing and Video Blogs
It’s a well-known universal truth that a picture is worth a thousand words. When a collection of several pictures is combined to make a video, then, I suppose, you will be able to see just how much more impactful a video can be as compared to the written word.
