Do you want to know the 5 UGC campaign mistakes to avoid?
Well before you can know the common mistakes and how to avoid them, let me explain exactly what a UGC campaign is.
What is a user-generated content (UGC) campaign
UGC campaigns can be defined as a means of engaging and connecting with your customers in a more personal way.
It's not just about giving them what they want, but about understanding what they need and then delivering that in the most relevant and personalized way possible. This is achieved by having your customer create the content for you.
Why you need to run a UGC campaign
UGC campaigns can create a huge impact when planned and executed well. Not only does it increase engagement and give a high return on investment but it also builds trust and social proof for your brand. It brings your customers closer to the brand and gives a new perspective to your content. However, there are a few potholes to watch out for while considering a user-generated content campaign.
Here are the most common mistakes that brands make when running a UGC campaign:
It's easy to think to yourself 'Oh amazing, this content is great, let me post it on Facebook."
But, before you publish any user-generated content, make sure you have the contributor’s permission to do so. You are not allowed to take content from one platform and post it on another platform until you have written permission from the content creator. Clearly mention the contributor’s and distribution rights in terms and conditions and keep a record of it.
2. Incentivizing your UGC Campaign
To get your community excited and for them to want to participate, you should give them intrinsic or extrinsic motivation. Whether it’s a contest, giveaway, or product review video, offer a reward they would enjoy in return for sending in their entry. Keep the prize relevant to your community, and thank them for their participation.
How to incentivise customers to contribute video for your content marketing campaign
3. Lack of promotion
For any UGC campaign to be successful, your community has to be made aware of it. State your expectations, what they are required to do, and promote the campaign on your social media to amplify your message and gather as many entries as possible. Post entries as and when they are sent in to encourage others to participate. Post regular updates and reminders about the deadline. Creating a sense of urgency with a deadline will help in getting in the submission faster.
4. Being inauthentic
When you look at content, you often want it to be perfect. But UGC is meant to be personal and authentic, that’s the magic of it. By being picky about the perfect shot, branding, and aesthetic, you lose out on relatable and uniques points of view. Your customers will have different uses and experiences and your campaign should reflect that.
5. Not engaging your audience during the campaign
Customer engagement can help your campaign further. If you see your audience being active and responding to the contest, engage with them and make them feel heard and appreciated. Like their posts, comment on it, thank them for participating and tell them to spread the word. Keep track of mentions, relevant hashtags, and don’t wait till it ends. Keep the momentum going!
Now that you have a better understanding of what goes into a successful UGC campaign, it’s time to get started with your own! Vloggi is a perfect place to create and executing an amazing user-generated video campaign. You can register for here.