If you’re a charitable or non-profit organisation looking to gain supporters and drive donations, user-generated content (UGC) should be part of your marketing strategy. It helps build trust in your brand and creates an authentic and emotional connection with your audience. Whether your organisation focuses on climate change, mental health, religion, or animal welfare, UGC is effective and will attract an audience.
UGC is organic content that is created by your community. UGC saves you a lot of time and resources as you don’t need to hire a film crew or a video editor. This helps you allocate your nonprofit budget wisely without compromises. All the more reason for you to make it an integral part of your marketing efforts.
Wondering how UGC works and how to create a campaign? Here are some UGC campaign ideas for your charity or nonprofit -
Use UGC campaigns to create awareness and increase participation in fundraisers
Video serves the dual purpose of education and storytelling. It is an easy way to share a personal story and evoke empathy in viewers while also creating awareness around the struggles and problems of the disadvantaged community.
You need to educate others about the communities you’re helping and advocate for the cause you’re working towards. This will generate interest and eventually help you gain supporters, volunteers, and donations.
Share impactful and inspiring stories of your benefactors
Use the power of video to tell impactful stories of your brand and its benefactors. Potential donors are looking into how you’re using grants. Through video storytelling, you can share genuine and unfiltered stories of your benefactors and how you’ve brought about a change in their lives.
People often share videos that move them and are aligned with their personal values. You could repurpose and promote these videos and posts on social media to reach a wider audience.
Provide a platform for your advocates to share their passion for the cause
Use UGC at events and fundraisers by encouraging your supporters to share a video explaining why this mission is important to them. It is a great way to build relationships with donors, volunteers, stakeholders, and the community.
You can play it on the spot or collect the responses to use in a campaign later.
Gather testimonials from your stakeholders
Get your supporters to endorse you and speak about the efforts and impact you’ve made so far. Gathering testimonials from your community will help build strong social proof. Social proof means that people tend to adopt the behavior of others. Once your audience sees that others have contributed or volunteered, it will encourage them to take action too. It ensures that potential donors trust your organisation enough to donate.
Now that you know how you can leverage your community to promote your cause, here is how Vloggi can help you source Community videos. To help you get started and plan your advocacy video campaign, we have outlined four steps on our blog How to Build a Powerful Advocacy Campaign with Community Video.