Resources
Blog posts on human-generated video: practical ideas for collecting video stories, engaging communities, organizing submissions, and understanding consent and verification.
Explore five tips for using user-generated video contests in lead generation. Learn how inviting customer stories can encourage participation, introduce potential customers and support a community of brand advocates.
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Planning to download and reuse user-generated video? Explore the consent, content rights and platform terms marketers need to consider before bringing someone else’s footage into a campaign.
Read article →Explore why brands are requesting original videos through contests instead of relying on repurposed social posts. Direct collection keeps campaign footage, contributor permissions and reusable assets together.
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Turn user-generated video into compelling content that drives customer engagement
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No one hates uncertainty more than investors. Two days ago global markets were down by record amounts and the G7 finance ministers were arranging emergency talks on how to ward against the impacts of a global slowdown. Chinese factory output is down, global air travel is highly disrupted and global business events are being cancelled.
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Get entries from your community, customers, fans, advocates, staff or friends. Each project has a unique URL, allowing you to share the project among your fanbase. You can add prizes to your project to incentivise your fanbase to contribute 10-second micro-vlogs or more extended playlists.
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A good project brief is critical to getting your community to deliver the video clips you need to build your video content
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As we edge towards having a vaccine for COVID, in-passport vaccination certificates will a travel must-have in 2021.
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Vloggi has released its first public application programming interface (API) to customers wishing to further integrate video crowdsourcing into their existing workflows.
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Build ongoing customer engagement with regular user-generated video. Explore practical ways to encourage fresh contributions, support your content calendar and make customer voices part of your marketing.
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Discover five ways to find contributors for a user-generated video campaign. Learn how customer outreach and community participation can bring authentic smartphone footage into your marketing content.
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Explore four approaches to participatory video in experiential marketing, written during the disruption of 2021. See how collaborative campaigns helped brands adapt events and encourage two-way audience engagement.
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