The Evolution of Participatory Video for Coproductions: From Radio Phone-ins to Social Media Co-productions
The landscape of media and content creation has undergone significant transformations over the decades, evolving from one-way broadcasts to highly interactive and […]
How to use UGC video contests for lead generation – 5 simple tips
As anyone in business knows, generating leads is essential for success. And while there are many ways to generate leads, one of […]
How brands can protect their brand through video provenance
If AI has taught us anything, it’s that asking whether a video is “real” is no longer enough. The more important question is where it came from, who recorded it and what happened to it afterwards. In the age of synthetic media, provenance isn’t a technical detail, it’s becoming the foundation of trust.
The New ROI of Authentic Video: Why Real People Are Becoming Your Most Valuable Marketing Asset
AI has made polished video almost free. That changes the economics of marketing in an unexpected way. As synthetic content becomes abundant, authentic human stories become more valuable. The brands that earn trust won’t be those producing the most content, but those proving there are real people behind it. Here’s why authenticity is becoming marketing’s highest-return asset.
7 awesome video marketing formats every non-profit should use this year
If you work in marketing for a not-for-profit, a non-governmental organization or a government agency, you know the strong need to engage […]
Before companies can harness generative AI videos, they will need customer-generated clips as inputs
The Role of Customer-Generated Videos in Improving the Accuracy of Generative AI for Corporations Artificial intelligence is coming to steal all your […]
Six lead generation strategies using video contests to recruit brand advocates
As anyone in business knows, generating leads is essential for success. And while there are many ways to generate leads, one of […]
Downloading and re-using user-generated video – what marketers need to know
Video marketing is booming. 2022 saw a 22% increase in digital marketing over the year before, and much of this is using […]
How social media micro-moments influence voters in elections
When it comes to election years, all the focus tends to be on set-piece events: debates, leadership contests, candidate selections and more. […]
The future of work: The biggest hybrid working trends for 2022
After two long years of pandemic pain, most people hoped for a return to normality for 2022. With some signs that the […]
Startup entrepreneurs during Covid – Like playing Monopoly with real money
Technology startups are always a roll of the dice. Like a game of Monopoly played with real money, the normal rhythm is […]