8 Tips to higher response rates
One of the most important questions we get asked is “How do I get people to send videos through?”. we’ve compiled this quick 8-step guide to maximising your video submission contributions.
1. Start small
Don’t overcomplicate your first project. For the best success, keep things relatively small and try a test project with close colleagues or friends
2. Incentives
Think about your audience. What would encourage or help give people a reason to submit videos. Free products, prizes, complimentary services, gift certificates, vouchers, financial incentives…. you name it! Incentives are the easiest way to encourage your contributors to record and upload a video for you
3. Deadlines
We all love a bit of pressure and what better way to make people stop putting off uploading a video, than with a deadline. Give people time to record but not too much time that they never do it. 2 weeks is a good starting point for most projects, as you’re only asking for 5-10 minutes of your contributor’s time. From there, you can extend the time as needed