Your customers already have stories worth sharing—and plenty of them are sitting on their phones. Give people a compelling reason to send those videos to you, and a one-off request can become a steady stream of fresh content for your brand.
A great incentive turns “I might do that later” into “I want to be part of this.” Vloggi’s experience across customer campaigns points to a simple pattern: bigger, more desirable rewards tend to attract a stronger response. The opportunity is not just to offer a prize. It is to offer something your audience genuinely wants.
Make the reward worth reaching for
Cash gets attention. An unforgettable experience can be even more powerful. For a devoted fan, backstage access may mean more than a voucher. For a traveller, winning back the cost of a holiday is instantly appealing. For an existing customer, free membership can make taking part feel like a natural next step.
Start with the people you want to hear from. What would make them stop scrolling, open their camera roll and share? Match the reward to that answer, then put it at the heart of your invitation.
Four brands that gave their audiences a reason to contribute
Dude Perfect: big prizes, thousands of fan entries
Dude Perfect combines an audience that loves trick shots with prizes worth competing for. Across its prize campaigns, rewards have ranged from $10,000 to $500,000. Its recurring Vloggi contests typically attract 2,000–3,000 entries per contest. The documented $10,000-prize campaign produced more than 11 hours of usable fan footage—content created by the very people who love the channel.
Read the Dude Perfect case study →
Hamilton: turn fandom into participation
Hamilton shows why access and recognition can be such compelling rewards. Its Australian fan campaign invited Hamilfans to perform “My Shot” and become part of a shared music video. Thousands visited the submission page, more than 25% contributed, and the team collected hundreds of rights-cleared clips. The published case study records opening-night tickets and Hamilton goodies as rewards. For campaigns like this, exclusive experiences—such as backstage passes—can be more exciting than a generic cash alternative.
Read the Hamilton case study →
Mōdere: reward people for coming back
Mōdere used free membership as an incentive for customers to share their experiences. Its Body Transformation Challenge collected 15,279 video diary entries across two 12-week programs. Instead of asking for one testimonial and stopping there, the campaign built a recurring habit: a short update, a personal story and another reason to stay involved.
JUCY: your best holiday clip could pay for the trip
JUCY made its offer wonderfully simple: share your favourite travel moments for the chance to receive a full rental refund. Each month, one traveller in Australia and one in New Zealand won back the cost of their rental. QR codes inside the campervans put the invitation in front of customers while their adventures were happening—not weeks after they got home.
You do not need a huge prize budget
The best incentive is one that feels valuable to your audience and makes sense for your business. A product bundle, membership, behind-the-scenes experience or rental refund can connect directly to what customers already love about you. Give people a chance to become part of your brand story, too: a feature in your next campaign can be a meaningful reward in its own right.
- Offer access: tickets, backstage experiences, a preview or time with someone your audience admires.
- Reward loyalty: membership, an upgrade, a product bundle or a service benefit.
- Make it memorable: a refund of their purchase or trip is easy to understand and easy to talk about.
- Build a rhythm: a monthly winner gives you a fresh reason to invite contributions throughout the year.
- Celebrate contributors: thank people personally and showcase selected stories where the agreed permissions allow.
Put the incentive front and centre in your video form
In Vloggi Studio, open Collect → Video Form Builder and find Add an incentive to encourage your contributors. Write a short, concrete offer—not just “great prizes to be won”.
For example: “Share your favourite road-trip moment for a chance to win back your rental.” Follow it with a simple filming brief, a clear deadline and one obvious next step.
Add eligibility, how the winner is chosen, prize details and the closing date to your project rules and relevant terms. Make clear whether everyone receives a reward or only selected winners do. Keep the offer consistent across your submission page, emails, social posts and advertisements.
Reward participation, not a positive review
Invite honest stories. The goal is footage that sounds like your customers—not a script they have to praise you to win. Explain how you plan to use their videos, collect the appropriate permissions and make any incentive disclosures needed when publishing their stories. Authentic experiences are what make customer video worth watching.
Turn on the customer video tap
Stop treating every content gap as a new production brief. Your customers are already using your product, travelling in your vehicles and enjoying the experiences you create. A relevant reward and an easy invitation can help bring those moments into your marketing.
Watch Vloggi founder Justin Wastnage explain how to unlock the videos on your customers’ phones → The video explores a four-step approach to building a repeatable customer-video program rather than relying on occasional submissions.
Ready to launch? Set up your video contest, then use our email invitation sequence to get your audience excited about taking part.